It was a slam dunk media month for Orreco as the sports performance, data and bio analytics experts blitzed media outlets across the world with a string of new announcements and partnerships
In July it announced two new major partnerships with the US National Basketball Players Association (NBPA) and one of the leading basketball teams in the US, the NBA’s Atlanta Hawks. The new partnerships will see Orreco provide bioanalytical services to basketball players to optimise performance and health while reducing illness and injury.
It also made headlines in the US and Britain including a mention on ABC’s ‘Good Morning America’ with news that Orreco’s FitrWoman app was used by the the US Women’s World Cup winning soccer team.
The Galway-HQ’d company has extensive experience within the NBA having worked for several years with franchises and individual athletes.
News of the multi-year partnership with the Atlanta Hawks made international headlines with coverage in Forbes and Washington DC’s Sporttechie.com. At home in Ireland, stories landed in the Irish Independent, The Irish Times, Irish Tech News and ThinkBusiness.ie.
The announcement of the new partnership with the NBPA, just a matter of weeks after news of the Atlanta Hawks deal, was matched with another wave of coverage in the US and in major publications in Ireland.
Orreco has been a regular in news and tech feeds because of its pioneering work with athletes and StoryLab has been proud to work with the company, in helping to tell its story, for over four years.
Orreco has also become a global leader in offering female athlete consultancy services with its FitrWoman app, used by the the US Women’s World Cup winning soccer team. It is also used by teams in the Ladies Gaelic Football Association (LGFA).
Orreco scientist Georgie Bruinvels and her colleague Grainne Conefrey, who both helped design the two-year-old app, have also been providing expert opinion and commentary on the effects of the menstrual cycle on athletic performance.
This summer, features and stories about FitrWoman have appeared in the Irish Times, as well as the UK’s Guardian and Telegraph.