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Our Story

People love a good story

We set up StoryLab in 2014 when we realised that many PR agencies weren’t telling good stories for their clients or offering value for money.

After 20 years in newspapers, running departments including news, business, education, lifestyle and features, we know a few things about storytelling.

We know that people still — even with the huge changes in media consumption — absolutely love a good story.

We know that businesses often struggle to tell those stories, and struggle to make themselves visible in the media.

We help businesses tell their stories

We help brands and organisations discover and develop the stories that set them apart.

We then tell those stories to our top media contacts, unlocking outstanding PR and coverage for our clients.

We believe that the principles of quality journalism remain the best possible tools to help you tell any story, in any medium.

Find out about our process