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It’s International Women’s Day and no better time to acknowledge some of the fabulous and inspiring women that we at StoryLab have had the pleasure to work with over the past year or so – women who work hard, achieve big things and generally help keep their respective shows on the road.
18.2.2019
The successful media launch of this year’s Back for Business entrepreneur mentoring programme was helped by past participants telling their...
18.2.2019
The stories of unsung heroes and selfless volunteers are the beating heart of a very special StoryLab content project with the National...
18.2.2019
When it comes to promoting your product or services, thought leadership is a must-have tool in your PR plan.
18.2.2019
StoryLab was commissioned by Independent News & Media for the 5th year running to create an exclusive three -part series of magazines called the...
18.2.2019
The need to include video in your storytelling arsenal is something of a no-brainer in the visual age that we now live in. It’s no longer a...
18.2.2019
StoryLab recently worked with the Northern and Western Regional Assembly (NWRA) to create two books about EU funding and how it has benefitted...
20.12.2018
Nothing beats a good story and telling one on film can be especially powerful when the right ingredients are put in the mix. StoryLab worked with...
20.12.2018
With climate change set to be one of the stories that will dominate the global news agenda in 2019, StoryLab has been working with Sustainable...
20.12.2018
StoryLab has had a fantastically productive 2018, continuing to tell stories on behalf of long-standing clients as well as discovering the stories...
20.12.2018
These are exciting times for our client, Irish fintech firm PerfectCard, which made a media splash with the announcement that the major Australian...
20.12.2018
The seemingly endless growth in tech jobs in Ireland shows no sign of abating – and that means the media’s appetite for news about those new...
20.12.2018
The National Lottery held its inaugural 2018 Good Causes Awards at Dublin’s Burlington Hotel in November, a star-studded black-tie event...
10.10.2018
It’s always a privilege when we get to work with incredibly strong female role-models and at StoryLab we love working with clients who feel the...
10.10.2018
Mighty oaks from little acorns grow. But in the case of the successful rural entrepreneurship programme ACORNS, maybe that should read ‘media...
10.10.2018
The debate about how we learn in a digital age — both in the classroom and in the workplace — was front and centre of a unique EdTech...
10.10.2018
StoryLab is delighted to announce two key appointments, with graphic designer Sean Clancy and journalist Emilee Jennings joining our team in...
10.10.2018
You can toil away to your heart’s content, but everyone knows it’s nice to get a little recognition now and again. It helps to validate your...
5.10.2018
OK, we know this isn’t the sexiest subject in the world and this blog is not going to get our SEO ratings soaring — how many of you found this...
13.9.2018
ACORNS – a fantastic developmental programme to support female entrepreneurs starting their own enterprises in rural areas – is currently...
30.8.2018
I was at a meeting with a prospective client some months ago and just as proceedings kicked off, the CEO made an announcement. He declared to the...
3.8.2018
Whether the thought of public interviews makes you clam up, or you are a natural born speaker, preparing for media interviews is essential when...
10.7.2018
Orreco and the Ladies Gaelic Football Association (LGFA) last month announced an exciting new partnership which will see the LGFA promote Orreco's...
10.7.2018
With the World Cup capturing everyone’s attention, one Irish company is continuing to keep an eye firmly on the pitch instead of the ball –...
10.7.2018
StoryLab recently worked with Ballisodare Bay Cycling Club, Co Sligo, to deliver news about the club’s new road safety-inspired club kit.
6.7.2018
At StoryLab, we love working with all types of businesses — from multinationals and large corporates to small businesses and sole operators...
6.7.2018
The ability to manage a crisis situation is an essential PR skill and companies facing such a task could do worse than modelling their response on...
22.5.2018
Irish-owned pitch specialists SIS Pitches grabbed a big slice of World Cup success – and plenty of global headlines – with the news that it has...
22.5.2018
StoryLab was extremely proud when one of its founders, Martha Kearns, was accepted onto the pilot of the highly-competitive ACORNS programme, a...
22.5.2018
The media loves hearing from young people, and when they are discussing their thoughts about things like technology and privacy, editors take...
21.5.2018
StoryLab last month worked with Longford County Council to create a unique 16-page commemorative guide celebrating Longford’s rich cultural...
29.3.2018
Deafness is an invisible disability and yet it’s playing a highly visible role in several films this year writes Erin Fox.
8.3.2018
International Women's Day is held every year on March 8 to celebrate women's achievements throughout history and across nations. It is also known...
28.2.2018
Sometimes a brand or organisation has got to roll up its sleeves and get stuck in, to get its voice heard.
28.2.2018
As many companies know, gaining media attention for the launch of a new product can be hard.
28.2.2018
StoryLab last month worked with IT Sligo to help leverage and manage critical media coverage and PR opportunities as the Institute hosted a Cabinet...
28.2.2018
We always tell our clients not to shoot a video for video’s sake. There’s nothing worse than going to the expense of hiring a videographer but...
13.2.2018
It doesn’t matter whether you’re single or attached this Valentine’s Day, businesses will be doing their best to target you with their...
2.2.2018
“The art of communication is the language of leadership” – and boy is that true. Effective communication can make all the difference between...
18.1.2018
With referral traffic from Facebook set to decline, thanks to the latest change to News Feed, quality content matters more than ever when it comes...
21.12.2017
PR stunts will gain you media attention and get people talking, but as StoryLab’s Emilee Jennings explains, that’s not always a good thing.
...19.12.2017
GLOBAL media exposure helped push StoryLab client Orreco firmly into the spotlight in November, with the company’s work profiled by CNN.
19.12.2017
As a company with a female co-founder, we are only too aware of the barriers facing women in leadership roles. So, we were delighted to be asked...
19.12.2017
We were trusted in 2017 with helping our clients to tell many great stories, and, in doing so, we secured hundreds of separate pieces of national...
19.12.2017
2017 has been a hugely significant year for Dublin technology firm Kastus and its fight against superbugs and 2018 looks even brighter.
18.12.2017
With the season to sparkle in full swing, everyone’s looking for something new and shiny to wear. And award-winning goldsmith and jeweller...
1.12.2017
You know it’s time to prepare for Christmas when brands start airing their heart-warming Christmas ads. Sparked with Christmas spirit, it’s...
16.11.2017
We’re just catching our breaths after putting up the ‘house full’ sign on another successful Story School, for brands and organisations.
15.11.2017
A new €2m film fund to encourage film, TV, animation and the game industries in the West of Ireland was jointly announced last month by the...
15.11.2017
Telling the many compelling stories of how climate change affects Irish businesses is part of Sustainable Nation Ireland’s role.
15.11.2017
At StoryLab, we are always impressing on our clients that stories are the key to gaining media interest. And one of them – Connolly Motor Group...
15.11.2017
Stories make great videos. They are seen by thousands of people, especially when they’re crafted by top writers and visual creatives for maximum...
1.11.2017
He’s spent a colourful career telling stories from the Saharan Desert to Swaziland, from Wexford to Donegal. 2017 Feature Writer of the Year...
26.10.2017
Halloween is creeping closer and to get you in the mood for fright night, here's our pick of scary storytellers. Grab a mug of pumpkin spiced...
20.10.2017
Your eyeballs are sore from Snapchat, Facebook, Twitter and Insta posts of avocado toast. Always on, you sometimes wish you could switch off...
13.10.2017
If you’ve got a great story, it can end up being used in a national newspaper or a best-selling magazine. But what’s a great story without a...
6.10.2017
After months of hard work and getting a press release together you finally get a call for an interview on a prime-time slot. You have lots to say,...
29.9.2017
You know it’s autumn when your instagram feed is churning out boot selfies on a path strewn with fallen leaves; massive chunky knits, far too big...
25.9.2017
StoryLab was commissioned by the National Lottery to help it mark its 30th anniversary — with a brief to source and create quality content...
25.9.2017
ACORNS is a fantastic nationwide programme, which provides support, networking and much more to early stage female entrepreneurs living in rural...
25.9.2017
StoryLab has been working with Technology Ireland Software Skillnet to raise awareness of a pioneering new IT skills programme for women.
25.9.2017
When our friends at FeedThePulse revealed that their name was inspired by watching the Galway hurlers in action, we knew it was a recipe for a...
22.9.2017
“There’s a million stories in this city, and we’ve got none of ‘em,” a news editor of mine used to say.
20.9.2017
Thought leadership has become a bit of a buzzword and, as our clients know, we are not fans of buzzwords or jargon here at StoryLab.
15.9.2017
It’s hard to believe it but the nights are already closing in and business owners and managers are looking ahead to the final quarter of the...
6.9.2017
“Now if you could just track down Daniel Timofte… that would be one hell of a story.”
1.9.2017
The year was 2008; I had just paid over €8,000 for a Master's in Journalism; it all started out well and then…Ireland’s economy crashed. I...
24.8.2017
There are several highly-effective methods for getting high-quality backlinks; from guest blogging, giving testimonials, and broken link building,...
23.8.2017
As former journalists, we know that two things always pique the interest of a newsdesk – and the subject matters are poles apart from each...
18.8.2017
It was when the two boys passed before me at the Cenotaph in London’s Whitehall that I finally felt the lump in my throat. I was a 25-year–old...
18.8.2017
The Northern and Western Region is celebrating the brilliant news that it is to be European Entrepreneurial Region 2018 after a ceremony in...
18.8.2017
It seems that whenever Brexit is in the news, it’s usually for something negative. But when businesses have a Brexit plan in place, it can...
18.8.2017
The importance of educating young people for Industry 4.0 is crucial for the country’s economic future. But to a news editor, that might not...
14.7.2017
Four years ago, while associate editor of the Irish Independent, I read an article on about how a US airline had devised, quote, “an amazing”...
7.7.2017
Ten minutes to the hour and I’m frantically scanning the national and local newspapers trying to find a relevant story for the one o’clock...
23.6.2017
Videos on social media are great for giving people a more personal insight into your business and it’s a fantastic way to introduce a promotion,...
21.6.2017
Running a PR and content company isn’t all about sending out press releases, organising photo shoots and handling media relations.
21.6.2017
Irish sports and data science company Orreco this month launched FitrWoman, a ground-breaking app that helps women train during their menstrual...
21.6.2017
The North West Hospice holds a special place in the hearts of the people of Sligo and its surrounding counties.
21.6.2017
Don’t you just love being inspired? Especially by people who have made a living out of living where they love.
21.6.2017
The aim of Studyclix is to help students get top marks in their exams and StoryLab’s aim is to get Studyclix top coverage in the media.
9.6.2017
‘Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.’
29.5.2017
There was a time when a typical Irish festival would be lucky to have a single food truck selling chips through a hatch —that was usually the...
19.5.2017
“A good story can travel in time and borders; it hits you no matter where you are.”
— Hakan Nesser, Swedish novelist
15.5.2017
Inspiring stories were the order of the day for a special magazine to mark this week's National Volunteering Week.
15.5.2017
Festival season is nearly upon us so it’s time to get out your wellies and tents for a wonderfully busy and fun-filled summer.
15.5.2017
Shore Shots, the Irish Surfing Festival, brought a fabulous weekend of surf and culture to the heart of the Wild Atlantic Way last month.
15.5.2017
Telling other people’s stories is the foundation of our business as a PR and content agency.
12.5.2017
As I left the audiologist, all I could think was: How can I be a journalist now if I can’t hear?
5.5.2017
Everything you always wanted to know about punctuation and grammar but were afraid to ask. Ok, so even we admit this is not the sexiest subject for...
26.4.2017
The word ‘blogging’ can strike fear into the heart of many business people. It sounds like something they should be doing but they are scared...
21.4.2017
Getting good, positive PR is hard work but the results can have huge benefits for your business. However, we find that sometimes people don’t...
19.4.2017
“We tell your stories. We get you noticed. We show you how.” That’s not just a slogan, it’s the embodiment of everything we do.
13.4.2017
Great stories emerge when you really listen and break down the barriers that can sometime shield the most interesting hooks.
5.4.2017
One of the things we love most about being a storytelling agency is our name: StoryLab.
5.4.2017
Some spectacular goals have been scored around the world on the sports pitches installed by SIS Pitches.
5.4.2017
There is a misconception that journalists are only interested in bad news stories. But that’s not always the case as software company SL Controls...
5.4.2017
Great stories ensure that your attention never flags, and that was especially true when it came to the tale of Thomas Francis Meagher.
31.3.2017
“Why do you want to move back to Ireland?” asked the editor of the national newspaper in London where I was working in 2002. After 11 years...
24.3.2017
There are few things more frustrating, as a business owner, than clicking open a story and seeing your competitor’s smiling face stare back out...
13.3.2017
Any blogger’s success is down to meaningful engagement rather than vanity likes and shares. And one crochet blogger has found a clever way to...