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This week's Democratic National Convention in the US got me thinking about a funny thing that happened to me 20 years ago while I was a young correspondent attending the 2000 DNC in Los Angeles. Well, it seems funny now from a distance of 20 years. Let me explain…
29.6.2020
There is nothing like a good chat to bring people together – and Irish people sure like a good chat. The country loves its radio. And that’s...
29.6.2020
It is not often that a billionaire tech entrepreneur such as Michael Dell comments on a tech story that you wrote for one of your clients. But when...
29.6.2020
You can’t stand still in business – even during a pandemic. In fact, a downturn can be the perfect time to work on your branding, website...
29.6.2020
When the implications of the Covid-19 pandemic started to become clear, a lot of companies went into lockdown themselves – especially in the area...
29.6.2020
The future of rural Ireland and what might happen under a new government in terms of regional development has been a hot topic lately – and it is...
19.6.2020
Inspired by the work of French art critic and literary stylist (and perhaps the first person to ever tweet), Félix Fénéon, StoryLab's Erin Fox...
7.5.2020
To mark Deaf Awareness Week, Erin Fox looks at some deaf awareness tips and how these can help all of us improve our communication during social...
28.4.2020
The Learnovate Centre – one of Europe’s leading research centres in learning technologies – has been front and centre helping industry and...
28.4.2020
It’s been almost six weeks now since the majority of Irish workers first had to base themselves at home because of the Covid-19 crisis. The move...
28.4.2020
Online exams specialist Studyclix has been busy dispensing expert media opinion and commentary since the Covid-19 lockdown shut all of Ireland’s...
28.4.2020
Last month, the Irish Independent published its special classroom based supplement – the People’s Flag – in association with the Thomas F....
22.4.2020
2020 is turning into something beyond every business’s wildest imaginations – and, let’s face it, nightmares.
16.4.2020
Leaving Certificate students are heavily divided over the decision to hold this year’s State Exams in July or August, with more than 50% of...
16.3.2020
Taoiseach Leo Varadkar has urged people to ignore rumours and fake news about COVID-19 on social media. These messages are scaring and confusing...
17.2.2020
An appetite for general election talking points proved a surefire media winner for the Northern & Western Regional Assembly (NWRA) as it launched...
17.2.2020
StoryLab helps businesses to research and enter relevant industry awards events – the ones that actually mean something.
17.2.2020
What is it about a local football club that stirs the soul? Why do communities continue to treasure hometown teams like Sligo Rovers?
17.2.2020
Every day, StoryLab helps companies to use better English. But last month we turned out attention to the nation's teenagers.
17.2.2020
Really connecting with with your team through engaging internal communications — such as a modern, interesting and cleverly-designed newsletter...
20.12.2019
Wooah, where did 2019 go? Well, if we had the benefit of 2020 hindsight, we’d be able to tell you!
10.12.2019
The story of climate change took centre stage in November as StoryLab worked with Sustainable Nation Ireland to successfully drive awareness of...
10.12.2019
Many organisations hold annual conferences every year and wonder why they get no media coverage of the event.
10.12.2019
When Sligo LEADER and the Irish Local Development Network (ILDN) wanted to get the message out about the many positive impacts that social...
3.12.2019
StoryLab is delighted to announce the appointment of graphic designer Kevin Noone to the company in a full-time role.
19.11.2019
Bloody crutches! Match credentials flapping around my neck, laptop bag over my shoulder, I hauled myself into the press box at the Stade de France...
24.9.2019
Setting up your own business from scratch can be a stressful, full-on, complicated experience. We should know!
24.9.2019
We all know that Artificial Intelligence (AI) is really having a moment. It’s a sexy topic that attracts business – and general — media...
24.9.2019
When starting a new job, you can learn the ropes from your manager, but it will come to a point when you will need to work independently and learn...
24.9.2019
It’s a story that began nine years ago after a young sports scientist attended an information day organised by Enterprise Ireland in Sligo’s...
1.8.2019
StoryLab marked a really special milestone in July — it’s hard to believe we have been busy like mad things for what seems like a very...
1.8.2019
It was a slam dunk media month for Orreco as the sports performance, data and bio analytics experts blitzed media outlets across the world with a...
1.8.2019
Sometimes it can be difficult for a CEO, a managing director or a site lead to communicate a range of messages to a mix of people across a broad...
1.8.2019
It is always exciting to follow a project from start to finish so we were delighted to be asked to help spread the word about the first recipients...
12.6.2019
We were delighted and super proud to find out that we have been shortlisted in the annual Awards for Excellence in PR for our work on a campaign...
12.6.2019
Surveys always make interesting reading. But amid the noise, sometimes the message can get lost, especially when the media is bombarded with survey...
12.6.2019
June isn't June without the annual State exams and this year StoryLab helped Studyclix.ie to cement its place as the media's leading 'go to' source...
12.6.2019
“A game changer for Ireland” - that’s how the Irish Independent described Sustainable Finance Day 2019 on May 16 - when some of the world’s...
12.6.2019
The media loves hearing stories about positive jobs announcements around the country. So, when Career Zoo announced its annual national spring...
24.5.2019
A new RTÉ documentary called ‘London Calling’ follows several young deaf Irish people who had to move to the UK in order to find work. As a...
8.5.2019
"There are no strangers here, only friends you haven't met yet” — did the poet WB Yeats really say that?
8.5.2019
Great stories need to be matched by great imagery for them to be seen and heard. Especially when it comes to sharing them on social media.
8.5.2019
Huge media interest in sale of Donegal hotel.
8.5.2019
Having some positive Brexit news to report is a welcome change from the usual doom and gloom in the media.
8.5.2019
StoryLab worked closely with the Western Development Commission on the recent high-profile launch of its crucially important five-year strategy,...
17.4.2019
When it comes to achieving change, the power of a story can inspire action to make things happen. Transition year student, Aoife Devlin shares her...
26.3.2019
The essence of graphic design is to visually communicate ideas with the aim of creating imagery which communicates a core value or message.
26.3.2019
Creating a ‘wow factor’ was top priority for one of Ireland’s leading 4-Star Hotels this month as it planned to showcase the fruits of a...
26.3.2019
St Patrick’s Day is a great day to celebrate the Irish around the world so it was the perfect time for Midlands company Critical Healthcare to...
26.3.2019
Inclusivity and pride in the Irish flag was the theme of a special newspaper supplement created by StoryLab and published in the Irish Independent...
26.3.2019
International Women’s Day on March 8 offered companies an unmissable opportunity to talk about and celebrate gender diversity in the workplace....
8.3.2019
It’s International Women’s Day and no better time to acknowledge some of the fabulous and inspiring women that we at StoryLab have had the...
18.2.2019
The successful media launch of this year’s Back for Business entrepreneur mentoring programme was helped by past participants telling their...
18.2.2019
The stories of unsung heroes and selfless volunteers are the beating heart of a very special StoryLab content project with the National...
18.2.2019
When it comes to promoting your product or services, thought leadership is a must-have tool in your PR plan.
18.2.2019
StoryLab was commissioned by Independent News & Media for the 5th year running to create an exclusive three -part series of magazines called the...
18.2.2019
The need to include video in your storytelling arsenal is something of a no-brainer in the visual age that we now live in. It’s no longer a...
18.2.2019
StoryLab recently worked with the Northern and Western Regional Assembly (NWRA) to create two books about EU funding and how it has benefitted...
20.12.2018
Nothing beats a good story and telling one on film can be especially powerful when the right ingredients are put in the mix. StoryLab worked with...
20.12.2018
With climate change set to be one of the stories that will dominate the global news agenda in 2019, StoryLab has been working with Sustainable...
20.12.2018
StoryLab has had a fantastically productive 2018, continuing to tell stories on behalf of long-standing clients as well as discovering the stories...
20.12.2018
These are exciting times for our client, Irish fintech firm PerfectCard, which made a media splash with the announcement that the major Australian...
20.12.2018
The seemingly endless growth in tech jobs in Ireland shows no sign of abating – and that means the media’s appetite for news about those new...
20.12.2018
The National Lottery held its inaugural 2018 Good Causes Awards at Dublin’s Burlington Hotel in November, a star-studded black-tie event...
10.10.2018
It’s always a privilege when we get to work with incredibly strong female role-models and at StoryLab we love working with clients who feel the...
10.10.2018
Mighty oaks from little acorns grow. But in the case of the successful rural entrepreneurship programme ACORNS, maybe that should read ‘media...
10.10.2018
The debate about how we learn in a digital age — both in the classroom and in the workplace — was front and centre of a unique EdTech...
10.10.2018
StoryLab is delighted to announce two key appointments, with graphic designer Sean Clancy and journalist Emilee Jennings joining our team in...
10.10.2018
You can toil away to your heart’s content, but everyone knows it’s nice to get a little recognition now and again. It helps to validate your...
5.10.2018
OK, we know this isn’t the sexiest subject in the world and this blog is not going to get our SEO ratings soaring — how many of you found this...
13.9.2018
ACORNS – a fantastic developmental programme to support female entrepreneurs starting their own enterprises in rural areas – is currently...
30.8.2018
I was at a meeting with a prospective client some months ago and just as proceedings kicked off, the CEO made an announcement. He declared to the...
3.8.2018
Whether the thought of public interviews makes you clam up, or you are a natural born speaker, preparing for media interviews is essential when...
10.7.2018
Orreco and the Ladies Gaelic Football Association (LGFA) last month announced an exciting new partnership which will see the LGFA promote Orreco's...
10.7.2018
With the World Cup capturing everyone’s attention, one Irish company is continuing to keep an eye firmly on the pitch instead of the ball –...
10.7.2018
StoryLab recently worked with Ballisodare Bay Cycling Club, Co Sligo, to deliver news about the club’s new road safety-inspired club kit.
6.7.2018
At StoryLab, we love working with all types of businesses — from multinationals and large corporates to small businesses and sole operators...
6.7.2018
The ability to manage a crisis situation is an essential PR skill and companies facing such a task could do worse than modelling their response on...
22.5.2018
Irish-owned pitch specialists SIS Pitches grabbed a big slice of World Cup success – and plenty of global headlines – with the news that it has...
22.5.2018
StoryLab was extremely proud when one of its founders, Martha Kearns, was accepted onto the pilot of the highly-competitive ACORNS programme, a...
22.5.2018
The media loves hearing from young people, and when they are discussing their thoughts about things like technology and privacy, editors take...
21.5.2018
StoryLab last month worked with Longford County Council to create a unique 16-page commemorative guide celebrating Longford’s rich cultural...
29.3.2018
Deafness is an invisible disability and yet it’s playing a highly visible role in several films this year writes Erin Fox.
8.3.2018
International Women's Day is held every year on March 8 to celebrate women's achievements throughout history and across nations. It is also known...
28.2.2018
Sometimes a brand or organisation has got to roll up its sleeves and get stuck in, to get its voice heard.
28.2.2018
As many companies know, gaining media attention for the launch of a new product can be hard.
28.2.2018
StoryLab last month worked with IT Sligo to help leverage and manage critical media coverage and PR opportunities as the Institute hosted a Cabinet...
28.2.2018
We always tell our clients not to shoot a video for video’s sake. There’s nothing worse than going to the expense of hiring a videographer but...
13.2.2018
It doesn’t matter whether you’re single or attached this Valentine’s Day, businesses will be doing their best to target you with their...
2.2.2018
“The art of communication is the language of leadership” – and boy is that true. Effective communication can make all the difference between...
18.1.2018
With referral traffic from Facebook set to decline, thanks to the latest change to News Feed, quality content matters more than ever when it comes...
21.12.2017
PR stunts will gain you media attention and get people talking, but as StoryLab’s Emilee Jennings explains, that’s not always a good thing.
...19.12.2017
GLOBAL media exposure helped push StoryLab client Orreco firmly into the spotlight in November, with the company’s work profiled by CNN.
19.12.2017
As a company with a female co-founder, we are only too aware of the barriers facing women in leadership roles. So, we were delighted to be asked...
19.12.2017
We were trusted in 2017 with helping our clients to tell many great stories, and, in doing so, we secured hundreds of separate pieces of national...
19.12.2017
2017 has been a hugely significant year for Dublin technology firm Kastus and its fight against superbugs and 2018 looks even brighter.
18.12.2017
With the season to sparkle in full swing, everyone’s looking for something new and shiny to wear. And award-winning goldsmith and jeweller...
1.12.2017
You know it’s time to prepare for Christmas when brands start airing their heart-warming Christmas ads. Sparked with Christmas spirit, it’s...
16.11.2017
We’re just catching our breaths after putting up the ‘house full’ sign on another successful Story School, for brands and organisations.
15.11.2017
A new €2m film fund to encourage film, TV, animation and the game industries in the West of Ireland was jointly announced last month by the...
15.11.2017
Telling the many compelling stories of how climate change affects Irish businesses is part of Sustainable Nation Ireland’s role.