Hard to Handle in Paris
Bloody crutches! Match credentials flapping around my neck, laptop bag over my shoulder, I hauled myself into the press box at the Stade de France in Paris.
/ 19.11.2019
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24.9.2019
Telling the stories of female entrepreneurs around the country
Setting up your own business from scratch can be a stressful, full-on, complicated experience. We should know!
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24.9.2019
People not robots still make the best stories
We all know that Artificial Intelligence (AI) is really having a moment. It’s a sexy topic that attracts business – and general — media...
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24.9.2019
Why you should upskill for your professional development
When starting a new job, you can learn the ropes from your manager, but it will come to a point when you will need to work independently and learn...
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24.9.2019
Hoop Dreams: How Orreco conquered America
It’s a story that began nine years ago after a young sports scientist attended an information day organised by Enterprise Ireland in Sligo’s...
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1.8.2019
StoryLab marks five years in business
StoryLab marked a really special milestone in July — it’s hard to believe we have been busy like mad things for what seems like a very...
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1.8.2019
A slam-dunk of media coverage for Orreco
It was a slam dunk media month for Orreco as the sports performance, data and bio analytics experts blitzed media outlets across the world with a...
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1.8.2019
Making business interviews count
Sometimes it can be difficult for a CEO, a managing director or a site lead to communicate a range of messages to a mix of people across a broad...
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1.8.2019
Shining a spotlight on local filmmakers
It is always exciting to follow a project from start to finish so we were delighted to be asked to help spread the word about the first recipients...
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12.6.2019
StoryLab shortlisted in National PR awards
We were delighted and super proud to find out that we have been shortlisted in the annual Awards for Excellence in PR for our work on a campaign...
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12.6.2019
Multi-platform storytelling key to success of PR campaign
Surveys always make interesting reading. But amid the noise, sometimes the message can get lost, especially when the media is bombarded with survey...
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12.6.2019
Exam insights from Studyclix.ie earn top media marks
June isn't June without the annual State exams and this year StoryLab helped Studyclix.ie to cement its place as the media's leading 'go to' source...
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12.6.2019
Bringing the media A-game to climate change coverage
“A game changer for Ireland” - that’s how the Irish Independent described Sustainable Finance Day 2019 on May 16 - when some of the world’s...
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12.6.2019
Career Zoo highlights tech and pharma jobs hotspot in Midlands
The media loves hearing stories about positive jobs announcements around the country. So, when Career Zoo announced its annual national spring...
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24.5.2019
Working with deafness in Ireland: how I manage challenges in the workplace
A new RTÉ documentary called ‘London Calling’ follows several young deaf Irish people who had to move to the UK in order to find work. As a...
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8.5.2019
There are no strangers here, only videos you haven’t seen yet
"There are no strangers here, only friends you haven't met yet” — did the poet WB Yeats really say that?
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8.5.2019
Benefits of EU funding create positive stories
Great stories need to be matched by great imagery for them to be seen and heard. Especially when it comes to sharing them on social media.
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8.5.2019
New chapter for Harvey’s Point as family step back
Huge media interest in sale of Donegal hotel.
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8.5.2019
SIS Pitches makes major UK investment despite Brexit uncertainty
Having some positive Brexit news to report is a welcome change from the usual doom and gloom in the media.
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8.5.2019
Media Spotlight Shines on WDC
StoryLab worked closely with the Western Development Commission on the recent high-profile launch of its crucially important five-year strategy,...
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17.4.2019
Striking for change under the media spotlight
When it comes to achieving change, the power of a story can inspire action to make things happen. Transition year student, Aoife Devlin shares her...
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26.3.2019
Why a great picture matters
The essence of graphic design is to visually communicate ideas with the aim of creating imagery which communicates a core value or message.
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26.3.2019
Sligo Park Hotel impresses with The Green Suite
Creating a ‘wow factor’ was top priority for one of Ireland’s leading 4-Star Hotels this month as it planned to showcase the fruits of a...
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26.3.2019
Best of Irish on world stage during St Patrick’s Day festivities
St Patrick’s Day is a great day to celebrate the Irish around the world so it was the perfect time for Midlands company Critical Healthcare to...
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26.3.2019
Sharing pride and respect in the Irish Flag
Inclusivity and pride in the Irish flag was the theme of a special newspaper supplement created by StoryLab and published in the Irish Independent...
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26.3.2019
Beckman Coulter highlights female mentoring programme on IWD2019
International Women’s Day on March 8 offered companies an unmissable opportunity to talk about and celebrate gender diversity in the workplace....
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8.3.2019
Balance for Better: Six brilliant business women who inspire StoryLab
It’s International Women’s Day and no better time to acknowledge some of the fabulous and inspiring women that we at StoryLab have had the...
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18.2.2019
Returning emigrants get back to business in Ireland
The successful media launch of this year’s Back for Business entrepreneur mentoring programme was helped by past participants telling their...
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18.2.2019
Winning with Good Causes
The stories of unsung heroes and selfless volunteers are the beating heart of a very special StoryLab content project with the National...
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18.2.2019
Why thought leadership is a winner for your business
When it comes to promoting your product or services, thought leadership is a must-have tool in your PR plan.
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18.2.2019
Creating the write stuff
StoryLab was commissioned by Independent News & Media for the 5th year running to create an exclusive three -part series of magazines called the...
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18.2.2019
Video content is a no-brainer
The need to include video in your storytelling arsenal is something of a no-brainer in the visual age that we now live in. It’s no longer a...
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18.2.2019
Highlighting the impact of EU funding in NW Region
StoryLab recently worked with the Northern and Western Regional Assembly (NWRA) to create two books about EU funding and how it has benefitted...
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20.12.2018
Telling Sligo’s Story
Nothing beats a good story and telling one on film can be especially powerful when the right ingredients are put in the mix. StoryLab worked with...
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20.12.2018
Newsflash: Climate Change needs to be tackled!
With climate change set to be one of the stories that will dominate the global news agenda in 2019, StoryLab has been working with Sustainable...
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20.12.2018
A brilliant year of stories
StoryLab has had a fantastically productive 2018, continuing to tell stories on behalf of long-standing clients as well as discovering the stories...
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20.12.2018
PerfectCard makes media splash with acquisition announcement
These are exciting times for our client, Irish fintech firm PerfectCard, which made a media splash with the announcement that the major Australian...
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20.12.2018
Big impact for Overstock and Career Zoo
The seemingly endless growth in tech jobs in Ireland shows no sign of abating – and that means the media’s appetite for news about those new...
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20.12.2018
A winning streak for the National Lottery
The National Lottery held its inaugural 2018 Good Causes Awards at Dublin’s Burlington Hotel in November, a star-studded black-tie event...
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10.10.2018
Sportswomen give ‘FitrWoman’ lift-off
It’s always a privilege when we get to work with incredibly strong female role-models and at StoryLab we love working with clients who feel the...
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10.10.2018
Mighty media coverage grows from ACORNS!
Mighty oaks from little acorns grow. But in the case of the successful rural entrepreneurship programme ACORNS, maybe that should read ‘media...
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10.10.2018
Media does its homework on Learnovation Summit
The debate about how we learn in a digital age — both in the classroom and in the workplace — was front and centre of a unique EdTech...
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10.10.2018
Our story turns a page with new hires and new move
StoryLab is delighted to announce two key appointments, with graphic designer Sean Clancy and journalist Emilee Jennings joining our team in...
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10.10.2018
The reward of an award
You can toil away to your heart’s content, but everyone knows it’s nice to get a little recognition now and again. It helps to validate your...
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5.10.2018
We need to talk about the apostrophe
OK, we know this isn’t the sexiest subject in the world and this blog is not going to get our SEO ratings soaring — how many of you found this...
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13.9.2018
8 essential tips for female entrepreneurs: What ACORNS taught me about running a business
ACORNS – a fantastic developmental programme to support female entrepreneurs starting their own enterprises in rural areas – is currently...
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30.8.2018
Our top five reasons to execute a hard stop on reaching out and other horrible expressions (Why jargon is bad for your business!)
I was at a meeting with a prospective client some months ago and just as proceedings kicked off, the CEO made an announcement. He declared to the...
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3.8.2018
Feel the energy: How to make the most of your media interview and tell your story
Whether the thought of public interviews makes you clam up, or you are a natural born speaker, preparing for media interviews is essential when...
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10.7.2018
Orreco’s FitrWoman app scores big with Ladies Gaelic Football Association (LGFA)
Orreco and the Ladies Gaelic Football Association (LGFA) last month announced an exciting new partnership which will see the LGFA promote Orreco's...
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10.7.2018
Football proves a winner for SIS Pitches
With the World Cup capturing everyone’s attention, one Irish company is continuing to keep an eye firmly on the pitch instead of the ball –...
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10.7.2018
Safety first: a cycling club tells a new story
StoryLab recently worked with Ballisodare Bay Cycling Club, Co Sligo, to deliver news about the club’s new road safety-inspired club kit.
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6.7.2018
Maximum exposure for great business stories
At StoryLab, we love working with all types of businesses — from multinationals and large corporates to small businesses and sole operators...
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6.7.2018
Cometh the hour, cometh the man
The ability to manage a crisis situation is an essential PR skill and companies facing such a task could do worse than modelling their response on...
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22.5.2018
World Cup glory for SIS Pitches
Irish-owned pitch specialists SIS Pitches grabbed a big slice of World Cup success – and plenty of global headlines – with the news that it has...
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22.5.2018
Martha Kearns completes ACORNS Plus programme
StoryLab was extremely proud when one of its founders, Martha Kearns, was accepted onto the pilot of the highly-competitive ACORNS programme, a...
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22.5.2018
Studyclix.ie chalks up the headlines
The media loves hearing from young people, and when they are discussing their thoughts about things like technology and privacy, editors take...
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21.5.2018
Stories from Ireland’s Hidden Heartlands
StoryLab last month worked with Longford County Council to create a unique 16-page commemorative guide celebrating Longford’s rich cultural...
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29.3.2018
The joy of feeling heard
Deafness is an invisible disability and yet it’s playing a highly visible role in several films this year writes Erin Fox.
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8.3.2018
Celebrating the impact of inspirational women
International Women's Day is held every year on March 8 to celebrate women's achievements throughout history and across nations. It is also known...
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28.2.2018
How to make your opinion and influence count
Sometimes a brand or organisation has got to roll up its sleeves and get stuck in, to get its voice heard.
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28.2.2018
SL Controls ‘tells not sells’ its story of TOTALline product launch
As many companies know, gaining media attention for the launch of a new product can be hard.
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28.2.2018
IT Sligo scores first-class honours
StoryLab last month worked with IT Sligo to help leverage and manage critical media coverage and PR opportunities as the Institute hosted a Cabinet...
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28.2.2018
Why storytelling should be at the heart of your video
We always tell our clients not to shoot a video for video’s sake. There’s nothing worse than going to the expense of hiring a videographer but...
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13.2.2018
Money can’t buy you love, but love can make you money!
It doesn’t matter whether you’re single or attached this Valentine’s Day, businesses will be doing their best to target you with their...
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2.2.2018
Why it’s always good to talk (and answer the phone!)
“The art of communication is the language of leadership” – and boy is that true. Effective communication can make all the difference between...
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18.1.2018
Why Facebook’s News Feed change shows that quality content matters more than ever
With referral traffic from Facebook set to decline, thanks to the latest change to News Feed, quality content matters more than ever when it comes...
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21.12.2017
2017 – The year of tone-deaf PR campaigns
PR stunts will gain you media attention and get people talking, but as StoryLab’s Emilee Jennings explains, that’s not always a good thing.
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19.12.2017
Global downloads and global coverage for Orreco’s FitrWoman app
GLOBAL media exposure helped push StoryLab client Orreco firmly into the spotlight in November, with the company’s work profiled by CNN.
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19.12.2017
Helping WoW tell the stories of its female leadership programme
As a company with a female co-founder, we are only too aware of the barriers facing women in leadership roles. So, we were delighted to be asked...
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19.12.2017
Highlights of 2017
We were trusted in 2017 with helping our clients to tell many great stories, and, in doing so, we secured hundreds of separate pieces of national...
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19.12.2017
Award-winning superbug busters ready for take-off in 2018
2017 has been a hugely significant year for Dublin technology firm Kastus and its fight against superbugs and 2018 looks even brighter.
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18.12.2017
Martina Hamilton dazzles the media with Shore Collection
With the season to sparkle in full swing, everyone’s looking for something new and shiny to wear. And award-winning goldsmith and jeweller...
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1.12.2017
Lights, camera, Alan Hughes! Presenter was first star of Irish Xmas TV ads
You know it’s time to prepare for Christmas when brands start airing their heart-warming Christmas ads. Sparked with Christmas spirit, it’s...
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16.11.2017
Goldfish and Glitter: a full house for Story School masterclass
We’re just catching our breaths after putting up the ‘house full’ sign on another successful Story School, for brands and organisations.
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15.11.2017
It’s a WRAP! New €2m film fund injects drama into the West of Ireland
A new €2m film fund to encourage film, TV, animation and the game industries in the West of Ireland was jointly announced last month by the...
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15.11.2017
Fuelling the media with Climate Change story
Telling the many compelling stories of how climate change affects Irish businesses is part of Sustainable Nation Ireland’s role.
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15.11.2017
Connolly Motor Group gets engines running with the human angle
At StoryLab, we are always impressing on our clients that stories are the key to gaining media interest. And one of them – Connolly Motor Group...
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15.11.2017
Why you need video to tell your story
Stories make great videos. They are seen by thousands of people, especially when they’re crafted by top writers and visual creatives for maximum...
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1.11.2017
Let it flow: my tips for unlocking great stories
He’s spent a colourful career telling stories from the Saharan Desert to Swaziland, from Wexford to Donegal. 2017 Feature Writer of the Year...
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26.10.2017
Celebrating the scariest storytellers
Halloween is creeping closer and to get you in the mood for fright night, here's our pick of scary storytellers. Grab a mug of pumpkin spiced...
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20.10.2017
Can you quit social media and be a better social media manager? Hell yeah.
Your eyeballs are sore from Snapchat, Facebook, Twitter and Insta posts of avocado toast. Always on, you sometimes wish you could switch off...
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13.10.2017
Dreaming of Page 1? How investing in great PR images can land you the media coverage you deserve
If you’ve got a great story, it can end up being used in a national newspaper or a best-selling magazine. But what’s a great story without a...
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6.10.2017
The Dos and Don’ts for preparing for your radio interview
After months of hard work and getting a press release together you finally get a call for an interview on a prime-time slot. You have lots to say,...
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29.9.2017
How to sell autumn
You know it’s autumn when your instagram feed is churning out boot selfies on a path strewn with fallen leaves; massive chunky knits, far too big...
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25.9.2017
Helping the National Lottery tell its Good Causes stories
StoryLab was commissioned by the National Lottery to help it mark its 30th anniversary — with a brief to source and create quality content...
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25.9.2017
ACORNS planting seeds for rural female entrepreneurship
ACORNS is a fantastic nationwide programme, which provides support, networking and much more to early stage female entrepreneurs living in rural...
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25.9.2017
Women ReBOOT shines a light on the IT industry’s need for experienced women
StoryLab has been working with Technology Ireland Software Skillnet to raise awareness of a pioneering new IT skills programme for women.
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25.9.2017
A tasty helping of media coverage for FeedThePulse
When our friends at FeedThePulse revealed that their name was inspired by watching the Galway hurlers in action, we knew it was a recipe for a...
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22.9.2017
Writing: the most precious storytelling skill of all
“There’s a million stories in this city, and we’ve got none of ‘em,” a news editor of mine used to say.
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20.9.2017
PR tips: Thought Leadership
Thought leadership has become a bit of a buzzword and, as our clients know, we are not fans of buzzwords or jargon here at StoryLab.
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15.9.2017
6 PR tips for telling your story this autumn
It’s hard to believe it but the nights are already closing in and business owners and managers are looking ahead to the final quarter of the...
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6.9.2017
The greatest ideas come when you least expect them
“Now if you could just track down Daniel Timofte… that would be one hell of a story.”
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1.9.2017
What I learned about journalism, storytelling… and people (including Kim Jong-un!) while working in the South Korean media
The year was 2008; I had just paid over €8,000 for a Master's in Journalism; it all started out well and then…Ireland’s economy crashed. I...
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24.8.2017
Why public relations is the number one way to get high-quality backlinks
There are several highly-effective methods for getting high-quality backlinks; from guest blogging, giving testimonials, and broken link building,...
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23.8.2017
Mid-West Relocation survey gives newsdesks what they want
As former journalists, we know that two things always pique the interest of a newsdesk – and the subject matters are poles apart from each...
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18.8.2017
I heard the news today, oh boy…
It was when the two boys passed before me at the Cenotaph in London’s Whitehall that I finally felt the lump in my throat. I was a 25-year–old...
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18.8.2017
NWRA scoops EER award for North West Region
The Northern and Western Region is celebrating the brilliant news that it is to be European Entrepreneurial Region 2018 after a ceremony in...
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18.8.2017
Firefly’s Brexit plan lights up the media
It seems that whenever Brexit is in the news, it’s usually for something negative. But when businesses have a Brexit plan in place, it can...
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18.8.2017
ECubers summer camps use LEGO® to build future engineers
The importance of educating young people for Industry 4.0 is crucial for the country’s economic future. But to a news editor, that might not...
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14.7.2017
From newsroom to boardroom: StoryLab is 3!
Four years ago, while associate editor of the Irish Independent, I read an article on about how a US airline had devised, quote, “an amazing”...
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7.7.2017
Why silly season is a golden opportunity to tell your story
Ten minutes to the hour and I’m frantically scanning the national and local newspapers trying to find a relevant story for the one o’clock...