The Newsdesk | StoryLab

17.2.2020

“And the award goes to…” Get your business on the winning podium

StoryLab helps businesses to research and enter relevant industry awards events – the ones that actually mean something.

17.2.2020

A Rovers story with soul

What is it about a local football club that stirs the soul? Why do communities continue to treasure hometown teams like Sligo Rovers?

17.2.2020

Can we have your written word?

Every day, StoryLab helps companies to use better English. But last month we turned out attention to the nation's teenagers.

17.2.2020

Here’s 5 reasons to have a company newsletter

Really connecting with with your team through engaging internal communications — such as a modern, interesting and cleverly-designed newsletter...

20.12.2019

Our 2020 vision? To help you tell even better stories

Wooah, where did 2019 go? Well, if we had the benefit of 2020 hindsight, we’d be able to tell you!

10.12.2019

Hot media coverage for Climate Finance Week

The story of climate change took centre stage in November as StoryLab worked with Sustainable Nation Ireland to successfully drive awareness of...

10.12.2019

How to make your conference stand out from the crowd

Many organisations hold annual conferences every year and wonder why they get no media coverage of the event.

10.12.2019

Leading the way in social enterprise

When Sligo LEADER and the Irish Local Development Network (ILDN) wanted to get the message out about the many positive impacts that social...

3.12.2019

Hi Noone! Kevin joins the StoryLab team

StoryLab is delighted to announce the appointment of graphic designer Kevin Noone to the company in a full-time role.

19.11.2019

Hard to Handle in Paris

Bloody crutches! Match credentials flapping around my neck, laptop bag over my shoulder, I hauled myself into the press box at the Stade de France...

24.9.2019

Telling the stories of female entrepreneurs around the country

Setting up your own business from scratch can be a stressful, full-on, complicated experience. We should know!

24.9.2019

People not robots still make the best stories

We all know that Artificial Intelligence (AI) is really having a moment. It’s a sexy topic that attracts business – and general — media...

24.9.2019

Why you should upskill for your professional development

When starting a new job, you can learn the ropes from your manager, but it will come to a point when you will need to work independently and learn...

24.9.2019

Hoop Dreams: How Orreco conquered America

It’s a story that began nine years ago after a young sports scientist attended an information day organised by Enterprise Ireland in Sligo’s...

1.8.2019

StoryLab marks five years in business

StoryLab marked a really special milestone in July — it’s hard to believe we have been busy like mad things for what seems like a very...

1.8.2019

A slam-dunk of media coverage for Orreco

It was a slam dunk media month for Orreco as the sports performance, data and bio analytics experts blitzed media outlets across the world with a...

1.8.2019

Making business interviews count

Sometimes it can be difficult for a CEO, a managing director or a site lead to communicate a range of messages to a mix of people across a broad...

1.8.2019

Shining a spotlight on local filmmakers

It is always exciting to follow a project from start to finish so we were delighted to be asked to help spread the word about the first recipients...

12.6.2019

StoryLab shortlisted in National PR awards

We were delighted and super proud to find out that we have been shortlisted in the annual Awards for Excellence in PR for our work on a campaign...

12.6.2019

Multi-platform storytelling key to success of PR campaign

Surveys always make interesting reading. But amid the noise, sometimes the message can get lost, especially when the media is bombarded with survey...

12.6.2019

Exam insights from Studyclix.ie earn top media marks

June isn't June without the annual State exams and this year StoryLab helped Studyclix.ie to cement its place as the media's leading 'go to' source...

12.6.2019

Bringing the media A-game to climate change coverage

“A game changer for Ireland” - that’s how the Irish Independent described Sustainable Finance Day 2019 on May 16 - when some of the world’s...

12.6.2019

Career Zoo highlights tech and pharma jobs hotspot in Midlands

The media loves hearing stories about positive jobs announcements around the country. So, when Career Zoo announced its annual national spring...

24.5.2019

Working with deafness in Ireland: how I manage challenges in the workplace

A new RTÉ documentary called ‘London Calling’ follows several young deaf Irish people who had to move to the UK in order to find work. As a...

8.5.2019

There are no strangers here, only videos you haven’t seen yet

"There are no strangers here, only friends you haven't met yet” — did the poet WB Yeats really say that?

8.5.2019

Benefits of EU funding create positive stories

Great stories need to be matched by great imagery for them to be seen and heard. Especially when it comes to sharing them on social media.

8.5.2019

New chapter for Harvey’s Point as family step back

Huge media interest in sale of Donegal hotel.

8.5.2019

SIS Pitches makes major UK investment despite Brexit uncertainty

Having some positive Brexit news to report is a welcome change from the usual doom and gloom in the media.

8.5.2019

Media Spotlight Shines on WDC

StoryLab worked closely with the Western Development Commission on the recent high-profile launch of its crucially important five-year strategy,...

17.4.2019

Striking for change under the media spotlight

When it comes to achieving change, the power of a story can inspire action to make things happen. Transition year student, Aoife Devlin shares her...

26.3.2019

Why a great picture matters

The essence of graphic design is to visually communicate ideas with the aim of creating imagery which communicates a core value or message.

26.3.2019

Sligo Park Hotel impresses with The Green Suite

Creating a ‘wow factor’ was top priority for one of Ireland’s leading 4-Star Hotels this month as it planned to showcase the fruits of a...

26.3.2019

Best of Irish on world stage during St Patrick’s Day festivities

St Patrick’s Day is a great day to celebrate the Irish around the world so it was the perfect time for Midlands company Critical Healthcare to...

26.3.2019

Sharing pride and respect in the Irish Flag

Inclusivity and pride in the Irish flag was the theme of a special newspaper supplement created by StoryLab and published in the Irish Independent...

26.3.2019

Beckman Coulter highlights female mentoring programme on IWD2019

International Women’s Day on March 8 offered companies an unmissable opportunity to talk about and celebrate gender diversity in the workplace....

8.3.2019

Balance for Better: Six brilliant business women who inspire StoryLab

It’s International Women’s Day and no better time to acknowledge some of the fabulous and inspiring women that we at StoryLab have had the...

18.2.2019

Returning emigrants get back to business in Ireland

The successful media launch of this year’s Back for Business entrepreneur mentoring programme was helped by past participants telling their...

18.2.2019

Winning with Good Causes

The stories of unsung heroes and selfless volunteers are the beating heart of a very special StoryLab content project with the National...

18.2.2019

Why thought leadership is a winner for your business

When it comes to promoting your product or services, thought leadership is a must-have tool in your PR plan.

18.2.2019

Creating the write stuff

StoryLab was commissioned by Independent News & Media for the 5th year running to create an exclusive three -part series of magazines called the...

18.2.2019

Video content is a no-brainer

The need to include video in your storytelling arsenal is something of a no-brainer in the visual age that we now live in. It’s no longer a...

18.2.2019

Highlighting the impact of EU funding in NW Region

StoryLab recently worked with the Northern and Western Regional Assembly (NWRA) to create two books about EU funding and how it has benefitted...

20.12.2018

Telling Sligo’s Story

Nothing beats a good story and telling one on film can be especially powerful when the right ingredients are put in the mix. StoryLab worked with...

20.12.2018

Newsflash: Climate Change needs to be tackled!

With climate change set to be one of the stories that will dominate the global news agenda in 2019, StoryLab has been working with Sustainable...

20.12.2018

A brilliant year of stories

StoryLab has had a fantastically productive 2018, continuing to tell stories on behalf of long-standing clients as well as discovering the stories...

20.12.2018

PerfectCard makes media splash with acquisition announcement

These are exciting times for our client, Irish fintech firm PerfectCard, which made a media splash with the announcement that the major Australian...

20.12.2018

Big impact for Overstock and Career Zoo

The seemingly endless growth in tech jobs in Ireland shows no sign of abating – and that means the media’s appetite for news about those new...

20.12.2018

A winning streak for the National Lottery

The National Lottery held its inaugural 2018 Good Causes Awards at Dublin’s Burlington Hotel in November, a star-studded black-tie event...

10.10.2018

Sportswomen give ‘FitrWoman’ lift-off

It’s always a privilege when we get to work with incredibly strong female role-models and at StoryLab we love working with clients who feel the...

10.10.2018

Mighty media coverage grows from ACORNS!

Mighty oaks from little acorns grow. But in the case of the successful rural entrepreneurship programme ACORNS, maybe that should read ‘media...

10.10.2018

Media does its homework on Learnovation Summit

The debate about how we learn in a digital age — both in the classroom and in the workplace — was front and centre of a unique EdTech...

10.10.2018

Our story turns a page with new hires and new move

StoryLab is delighted to announce two key appointments, with graphic designer Sean Clancy and journalist Emilee Jennings joining our team in...

10.10.2018

The reward of an award

You can toil away to your heart’s content, but everyone knows it’s nice to get a little recognition now and again. It helps to validate your...

5.10.2018

We need to talk about the apostrophe

OK, we know this isn’t the sexiest subject in the world and this blog is not going to get our SEO ratings soaring — how many of you found this...

13.9.2018

8 essential tips for female entrepreneurs: What ACORNS taught me about running a business

ACORNS – a fantastic developmental programme to support female entrepreneurs starting their own enterprises in rural areas – is currently...

30.8.2018

Our top five reasons to execute a hard stop on reaching out and other horrible expressions (Why jargon is bad for your business!)

I was at a meeting with a prospective client some months ago and just as proceedings kicked off, the CEO made an announcement. He declared to the...

3.8.2018

Feel the energy: How to make the most of your media interview and tell your story

Whether the thought of public interviews makes you clam up, or you are a natural born speaker, preparing for media interviews is essential when...

10.7.2018

Orreco’s FitrWoman app scores big with Ladies Gaelic Football Association (LGFA)

Orreco and the Ladies Gaelic Football Association (LGFA) last month announced an exciting new partnership which will see the LGFA promote Orreco's...

10.7.2018

Football proves a winner for SIS Pitches

With the World Cup capturing everyone’s attention, one Irish company is continuing to keep an eye firmly on the pitch instead of the ball –...

10.7.2018

Safety first: a cycling club tells a new story

StoryLab recently worked with Ballisodare Bay Cycling Club, Co Sligo, to deliver news about the club’s new road safety-inspired club kit.

6.7.2018

Maximum exposure for great business stories

At StoryLab, we love working with all types of businesses — from multinationals and large corporates to small businesses and sole operators...

6.7.2018

Cometh the hour, cometh the man

The ability to manage a crisis situation is an essential PR skill and companies facing such a task could do worse than modelling their response on...

22.5.2018

World Cup glory for SIS Pitches

Irish-owned pitch specialists SIS Pitches grabbed a big slice of World Cup success – and plenty of global headlines – with the news that it has...

22.5.2018

Martha Kearns completes ACORNS Plus programme

StoryLab was extremely proud when one of its founders, Martha Kearns, was accepted onto the pilot of the highly-competitive ACORNS programme, a...

22.5.2018

Studyclix.ie chalks up the headlines

The media loves hearing from young people, and when they are discussing their thoughts about things like technology and privacy, editors take...

21.5.2018

Stories from Ireland’s Hidden Heartlands

StoryLab last month worked with Longford County Council to create a unique 16-page commemorative guide celebrating Longford’s rich cultural...

29.3.2018

The joy of feeling heard

Deafness is an invisible disability and yet it’s playing a highly visible role in several films this year writes Erin Fox.

8.3.2018

Celebrating the impact of inspirational women

International Women's Day is held every year on March 8 to celebrate women's achievements throughout history and across nations. It is also known...

28.2.2018

How to make your opinion and influence count

Sometimes a brand or organisation has got to roll up its sleeves and get stuck in, to get its voice heard.

28.2.2018

SL Controls ‘tells not sells’ its story of TOTALline product launch

As many companies know, gaining media attention for the launch of a new product can be hard.

28.2.2018

IT Sligo scores first-class honours

StoryLab last month worked with IT Sligo to help leverage and manage critical media coverage and PR opportunities as the Institute hosted a Cabinet...

28.2.2018

Why storytelling should be at the heart of your video

We always tell our clients not to shoot a video for video’s sake. There’s nothing worse than going to the expense of hiring a videographer but...

13.2.2018

Money can’t buy you love, but love can make you money!

It doesn’t matter whether you’re single or attached this Valentine’s Day, businesses will be doing their best to target you with their...

2.2.2018

Why it’s always good to talk (and answer the phone!)

“The art of communication is the language of leadership” – and boy is that true. Effective communication can make all the difference between...

18.1.2018

Why Facebook’s News Feed change shows that quality content matters more than ever

With referral traffic from Facebook set to decline, thanks to the latest change to News Feed, quality content matters more than ever when it comes...

21.12.2017

2017 – The year of tone-deaf PR campaigns

PR stunts will gain you media attention and get people talking, but as StoryLab’s Emilee Jennings explains, that’s not always a good thing.

...

19.12.2017

A media blitz for vital NWRA report

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