+353 (0) 1 685 3029  /  +353 (0) 71 930 0942

POSTED 8.3.2019

Balance for Better: Six brilliant business women who inspire StoryLab

It’s International Women’s Day and no better time to acknowledge some of the fabulous and inspiring women that we at StoryLab have had the pleasure to work with over the past year or so – women who work hard, achieve big things and generally help keep their respective shows on the road.

By Martha Kearns

Balance for Better is the theme of this year’s IWD2019 and there’s no doubt that these six women add the balance and a nice dollop of better to everything they do. We salute you ladies!


Sarah Webb, Author

We just love working with author Sarah Webb. Brilliant, smart and accomplished, Sarah this year contributed to the Written Word, a three-part series on the English language produced by StoryLab for the Irish Independent, with a piece about how she researched and wrote her latest book – Blazing a Trail – Irish Women Who Changed the World. Packed with wonderful illustrations and fascinating stories of the many women who shaped our country, the book has been a hit with young girls and women – who dream of following a similar path.


Miriam Donohoe, Media Manager, National Lottery

Miriam is the Media Manager of the National Lottery and a former journalist whose many previous roles included news editor of the Irish Times and that paper’s China correspondent as well as author, charity organiser, aid worker and public relations guru. StoryLab works closely with Miriam and her team in creating content focused on the National Lottery’s Good Causes. Miriam’s lightning rod energy and professionalism is legendary in media circles and working with her is always a pleasure.


Paula Fitzsimons, Entrepreneur

Ever since we first met Paula Fitzsimons more than three years ago, she has amazed the whole team at StoryLab. Paula is the founder of Fitzsimons Consulting and is behind the development of several programmes — including Going for Growth, Acorns and Back for Business — to support entrepreneurs. Paula, who is also the National Coordinator of the Global Entrepreneurship Monitor, recognised the gender gap in ambition among entrepreneurs and developed a range of successful initiatives to nurture and support female entrepreneurs. Her drive, professionalism, sound sense and collaborative approach makes working with Paula and her team a pleasure. To say she is inspiring is an understatement.


Antoinette O’Flaherty and Michelle Murphy, Directors, Collins McNicholas

We have been proud to work with Collins McNicholas ever since two of its directors, Antoinette O’Flaherty and Michelle Murphy — together with director Niall Murray — took over the firm in a Management Buy-Out in 2015. As leaders of a national recruitment and HR services group, a major part of Antoinette and Michelle’s work is helping other businesses build a gender-balanced workplace. And that mission starts at CMCN; one of the many reasons that Collins McNicholas is hugely successful is that its leaders encourage a healthy and balanced working environment within their own company. Achieving that drives the firm to help others achieve #BalanceforBetter.


Heather Reynolds, CEO, Eishtec

Inspiring and mentoring women in business is something Eishtec CEO and co-founder Heather Reynolds is truly passionate about – and she certainly inspires us here at StoryLab. As a Lead Entrepreneur on several government-funded programmes designed to support female entrepreneurs, she gives her time voluntarily to help women achieve more. Her relentless approach to achieving the best from her staff – 1,500 of them across Ireland and the UK – as well as from those she mentors is admirable. Heather always seems to get to the nub of an issue – whether it is a business challenge or a personal dilemma – and her straight talking approach achieves real results and we are proud of our relationship with Heather and the (largely female) leadership team at Eishtec.