As former journalists, we know that two things always pique the interest of a newsdesk – and the subject matters are poles apart from each other.
These two things are people’s real-life, authentic stories and cold hard facts and figures. So if you can present them with a story that contains both, then you are onto a winner.
StoryLab recently worked on a Content and PR project that ticked both boxes.
The Mid-West Relocation Survey was first and foremost a publication, which showcased the results of a survey, carried out by national recruitment and HR services group, Collins McNicholas, taken among those who had relocated to live and work in the Mid-West of the country.
However, we worked with the company to also tell the stories of the real people who had returned to their home region and others — like Marie Aimee Giard — pictured above who had moved there from other countries.
The project involved StoryLab working with JDK Design to tell engaging stories and present the figures in an easy-to-read format before combining both in a glossy, design-led brochure.
The content created for the survey findings then formed the basis of the PR around the unveiling of the results, which took place at an event in Limerick last month. The results, which included extensive local and national coverage, proved that the marrying of stories and figures is a winning Content and PR combination.