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POSTED 20.12.2018

Big impact for Overstock and Career Zoo

The seemingly endless growth in tech jobs in Ireland shows no sign of abating – and that means the media’s appetite for news about those new jobs is high.

When US technology company Overstock wanted to announce 100 new research and development roles for its European base in Sligo, it asked StoryLab to help shout out the good news.

The Utah-based NASDAQ-listed company, which employs 35 people in Ireland, in October announced a further 100 roles offering the opportunity to work at the cutting-edge of machine learning and blockchain technology.

We used the opportunity get some of the Overstock crew out of the office and down to a local beach for a picture opportunity with a difference.

At the surfing mecca of Strandhill, the team got into wetsuits and posed with a surfboard covered with a specially-prepared ‘100’ decal – the perfect way to announce their new roles.

The next day’s media pushout was a hit – the picture and the compelling story did its job – grabbing the attention of picture editors and newsdesks and leading to a clean sweep of coverage across RTÉ, The Irish Times, Irish Independent, Silicon Republic, The Times Ireland edition and all the tabloids.

More importantly, the news has helped to drive the company’s recruitment efforts.

The Overstock announcement was followed by a major Career Zoo event in Sligo which highlighted hundreds of well-salaried opportunities in the biopharma and medtech sectors in the North West, West and Midlands.

The event represented a big draw for professionals looking for more affordable lifestyles than are available in the country’s major cities. Companies including LiveTiles, Abbvie, Abbott, Pramerica, Boston Scientific, Ericsson, Cora Systems, PPD, VistaMed, FIT and Lionbridge were all in attendance on the day.

Career Zoo hired StoryLab to publicise its event and drive numbers to it, nailing over 25 pieces of media coverage in national and local online, print and broadcast media with RTÉ, the Sunday Times, Irish Independent, Irish Tech News as well as Midwest Radio, Highland Radio, Ocean FM, The Sligo Champion and the Sligo Weekender covering the story.