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POSTED 29.6.2020

Brand new business

You can’t stand still in business – even during a pandemic. In fact, a downturn can be the perfect time to work on your branding, website content and social media to ensure you are top of your game when business resumes.

During Covid-19,  award-winning photographers Orla Murray and Shane O’Neill launched their new venture, Coalesce, which brings experienced and quality creatives together to deliver exceptional visual work for their clients.

Coalesce is a collection of talented photographers, videographers and other creatives who all have individual businesses but come together to compete for larger projects. It works for the client as they get a personal yet professional result and it works for the creative as they have access to a larger market place and the support of a larger team.

As we have always respected the professional work by the creatives at Coalesce, we were delighted when they asked StoryLab to bring their new branding and website content to life.

Our graphic designer, Kevin Noone, created a fresh and innovative brand identity for Coalesce that matched their own creativity and  professionalism.

With such colourful and impactful content, Kevin decided to keep the logo and branding simple and clean. This works very well especially on the website as it doesn’t fight with the wonderful work Coalesce produces.

Writer Martha Kearns worked with the team at Coalesce (who had the in-house experience to build their own website) to create the written content for their website. It needed to speak to a number of different audiences – including potential clients and creatives who might join the group – to ensure they clearly understood the concept. You can see the results here – Coalesce.ie.

StoryLab also ensured that all the company’s social media channels were aligned and on brand before the business was launched.

If you need help branding a new business or re-branding your existing one, get in touch with StoryLab on 01 6853029 and see how we can bring your ideas to life.