The media loves hearing stories about positive jobs announcements around the country. So, when Career Zoo announced its annual national spring career event would for the first time take place outside of Dublin, it asked StoryLab to help publicise the event.
More than 20 major science, tech and pharma firms, and over 5,000 people attended Career Zoo in the International Arena in Athlone last month.
Leading employers who attended the event said the Midlands is catching the eye of highly ambitious job seekers.
StoryLab worked with Career Zoo to get this message out and to showcase the other attractive hallmarks the Midlands has to offer such as take-home pay, more free time, and more affordable and spacious housing.
The key to achieving this was to feature the stories of people who had moved to the Midlands for better career opportunities and who had found better work/life balance.
Ahead of the event on May 11, the story was featured in several national publications including Irish Tech News, the Irish Independent, The Sunday Times, Newstalk as well as in the Westmeath Independent and MidWest Radio.