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PR: Collins McNicholas

What they wanted.

Collins McNicholas is a national recruitment and HR services group with offices throughout the country. It wanted to raise the profile of the company on an on-going basis nationally and internationally, develop a reputation for thought leadership through the publication of quality content, and to develop a strong media presence around individual events it holds throughout the year.

What we did.

StoryLab began its engagement with Collins McNicholas by strategically targeting national media outlets to announce the Management Buy Out of the company before developing a regular stream of stories as part of an on-going PR campaign. As well as gaining coverage of general news stories, a number of thought leadership pieces by senior directors have appeared in many national newspapers. StoryLab also developed targeted PR plans around a number of events — including TechWest and the ‘Home For Work’ campaign — gaining outstanding coverage for both events across both traditional national media as well as online outlets and social media.

What they said.

“Collins McNicholas wanted to partner with a professional PR company to build our brand in the market, deliver on our own strategic goals, and ensure that communication was professionally delivered to a wider audience locally, nationally and internationally. Having a constant presence in the market is important for any growing business so a constant stream of market-related stories, interesting articles and event coverage is imperative. We feel this has been executed so well for us at all times. We look forward to working with the professional team in StoryLab on our future PR projects and know we will receive an outstanding level of service as always.”

Niall Murray, Managing Director of Collins McNicholas

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