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Guinness Storehouse

What they wanted.

The team at Guinness Storehouse wanted to tell the story of Ireland’s most visited tourist attraction, to mark its 15th anniversary. They wanted incisive, engaging content that showcased the work and personalities of the team which makes the Storehouse such a success. A quick turnaround was required on this fascinating project.

What we did.

StoryLab has a deep background in quality features journalism. With boots on the ground, we reported directly from the heart of the Storehouse and created a suite of quality, readable stories for use in print and online. Of course, some stories need other mediums to give them even further lift off. So we engaged stunning infographics, still photography and video to give the content maximum impact.

What they said.

“The team wanted to mark this anniversary in a meaningful way for staff and for all those who have supported the Guinness Storehouse since it opened in 2000. The Guinness Storehouse had many lovely stories to tell and wanted to record an exciting 15 years in a meaningful, lasting way. StoryLab produced a ‘Guinness Storehouse – Celebrating 15 Years’ booklet which was presented to staff and friends of the Guinness Storehouse to mark the anniversary.”

Aine Kavanagh, Media Relations Manager, Guinness Storehouse

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