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PR: SIF Ireland

What they wanted.

Sustainable Investment Forum (SIF) is a network that works to advance sustainable, responsible and impact investing across all asset classes in Ireland. It wanted to  position Ireland as a centre and world leader in sustainable business. It wanted to raise its media profile and generate stories that would explain its work as well as the agenda for Climate Finance Week Ireland 2019.

What we did.

StoryLab created a flow of content and stories about Sustainable Investment Forum and its partners, and worked to position these in the national as well as international media. The result has been news and influencer content published in print and online across Irish national media platforms and in key international publications such as Responsible Investor and International Business in London.

What they said.

“Raising our profile was a key priority. Working in partnership with StoryLab we have successfully achieved this goal a number of months in advance with the result that we now have a consistent, quality-driven communications plan executed to the highest standard by StoryLab. We are thrilled with the relationship and positive impact StoryLab have had on the development of our media profile and content strategy.”

– Stephen Nolan, chair Climate Finance Week Ireland 2020

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