What they wanted.
Teacher Luke Saunders set up Studyclix in 2014. It helps students and teachers explore exam questions by topic. With the Leaving Cert and Junior Cert exams looming, Luke wanted to put Studyclix front and centre in the conversation around the 2016 exams. Studyclix also wanted to generate awareness and debate about its annual Student Sentiment Index as well as a survey about attitudes towards 1916.
What we did.
StoryLab created a must-have daily bulletin for education reporters and editors, national media newsdesks and online influencers, including an appraisal of that day’s exams and an expert verdict from Luke. The result was daily coverage in print, online, radio news, and social media including the Irish Times, Irish Independent, Irish Mirror, Irish Sun, Irish Examiner, Newstalk, Todayfm and regional radio stations. The Student Survey and 1916 survey also attracted substantial national media coverage as well hundreds of social conversations.
What they said.
“Getting your brand to feature in the media is not easy in increasingly busier newsrooms. We’ve found that StoryLab’s unique advantage is they have worked in the industry and know how journalism works. As well as helping to craft our story, we have harnessed StoryLab’s extensive network of contacts to achieve our goal of making Studyclix a household name in the Irish e-learning market.”
– Luke Saunders, Founder StudyclixView more case studies