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Video: Sligo Rovers F.C.

What they wanted.

Sligo Rovers is an institution – a football club that was founded in the North West town in 1928 and which places community at the heart of everything it does. On the eve of a new SSE Airtricity League in 2019, the club wanted to capture this special story in an impactful video that would stir emotions and galvanise supporters for the season ahead.

What we did.

StoryLab met with fans and officials and, working together, created a video that showcased the powerful sense of pride and ownership that the people and fans have in their club’s past, present and future. The promo focused on the true community spirit of Sligo Rovers, something that every Irish football club can relate to. It featured cameos from former players and a voiceover by club historian Aidan Mannion.

What they said.

“We approached StoryLab to help us tell the story of how attached our supporters are to the club. We wanted a video that showcased our support in the community and our strong volunteerism throughout our fanbase. StoryLab captured this brilliantly and it was just what we envisaged – a story that was insightful, strong and passionate. They captured all our attributes as a club, integration, young supporters, older supporters, men and women of all ages. The reaction online was great and we use the video today on our social media pages to show our true community spirit.”

–  Colin Feehily, CEO, Sligo Rovers FC 

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