Sometimes you need another tool to tell your story and make sure the right audiences are getting to see and hear your message or call to action.
That’s when Sponsored Content can be a great option to boost your storytelling campaign and make sure you are connecting with carefully targetted audiences.
Not only do you get to create the stories you want, you also have a direct say in the choice of accompanying images or videos for the content, which could be destined for a newspaper, magazine, broadcast, or online.
Sponsored content is a great way of alerting audiences to deadline-driven call-outs: you might be hiring across a number of roles or looking to fill a training programme or drive registrations for a workshop.
The stories you create give people an inside view of what you do and they contribute valuable insights and experiences from people who have done it before.
StoryLab works with organisations to create sponsored content that is readable, accessible and visually appealing. We help our clients to distil their stories and key messages to make sure they resonate – whatever the chosen medium.