With the World Cup capturing everyone’s attention, one Irish company is continuing to keep an eye firmly on the pitch instead of the ball – despite the welcome distraction of ongoing media fascination in their remarkable story.
That pitch is the one installed by Irish-owned SIS Pitches at the Luzhniki Stadium in Moscow, which has played host to several key games and is where the World Cup final will be played on July 15.
SIS Pitches designed, constructed and installed six of the 12 pitches used at the World Cup tournament in Russia and that achievement has been the subject of continuing media interest as the competition has unfolded.
The Irish Times focused on the fact that the SIS Pitches team were on standby at the Luzhniki Stadium in readiness to maintain the most high-tech pitch ever to be used for a World Cup final.
“We will have 12 people at the pitch throughout the tournament, making sure that the surface is perfect before every game. They will then repair the pitch if any damage has been caused during the game,” George Mullan, who directs the company from Sligo, told the newspaper.
Meanwhile, The 42 focused on SIS Pitches’ long game, noting that they spent five years in Russia paving the way for the successful bid to install World Cup pitches. And RTÉ Radio 1’s The Business programme took the opportunity to profile George Mullan and there was also extensive coverage for SIS Pitches from the Irish Sun, Off The Ball, the Irish Independent and Balls.ie among others.