There is a misconception that journalists are only interested in bad news stories. But that’s not always the case as software company SL Controls proved earlier this week.
Good news stories, particularly those about real, tangible job creation, can become contagious.
On Monday morning, software integration firm SL Controls, announced that it was to create 40 new highly-skilled, full-time jobs across the country.
The jobs, which are mainly in the engineering field, will bring the total workforce at SL Controls to 104.
A leader in the integration and validation of software systems into manufacturing and process equipment, SL Controls is headquartered in Sligo with offices in Galway, Limerick, Dublin and Birmingham.
The 40 new jobs will be based at the company’s Irish offices but many of the roles will be to expand SL Controls globally.
The story broke on RTE’s Morning Ireland show and then spread across all the national media appearing online and in print in all the main daily titles including The Irish Times, Irish Independent, Irish Examiner, Irish Daily Mail, The Irish Sun and Irish Daily Mirror.
It was also featured on the country’s main online-only publications such as Siliconrepublic.com and JOE.ie as well as local media outlets in the counties where SL Controls will be hiring proving that good news really does sell.
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