It may have been an online affair for the second year running but Bord Bia didn’t allow the pandemic to get in the way of its flagship festival, Bord Bia Bloom.
StoryLab worked with Bord Bia to produce exclusive Bloom-themed content called ‘Bloom At Home’ to help gardeners design their own stunning gardens.
“The aim of the project was to produce relatable content and material that non-experts could access, cultivating the huge interest in gardening but also showcasing the flair and imagination that is the hallmark of Bord Bia Bloom,” says StoryLab’s Ciaran Byrne.
The summer content included 20 pages of material from Bord Bia and Ireland’s top garden designers and landscape architects, based around stunning 3D renders of garden plans.
StoryLab designed and edited the material for a special edition of the Irish Independent’s Weekend Magazine which was published on June 5.
The pages included dream garden layouts from the likes of green-fingered experts such as Jane McCorkell, Linda McKeown, James Purdy and Oliver Shurmann.
The content also included interviews with green-fingered Bord Bia Bloom ambassadors James Kavanagh, Aoibhín Garrihy and Catherine Fulvio – and a feature on attracting pollinators to your garden.