We were trusted in 2017 with helping our clients to tell many great stories, and, in doing so, we secured hundreds of separate pieces of national and international media coverage across print, online, radio and TV. The platforms and formats for storytelling continue to evolve but one solid constant remains – the value of a rich, compelling story.
Telling our own story
While we’re used to telling other companies’ stories, we’ve also been following our own advice. We started 2017 with a brand-new website. In November we chatted to Evelyn O’Rourke about living and working in rural Ireland for the Sean O’Rourke show on RTE Radio 1. During 2017, we also told our story on a number of media platforms including Fora.ie and wrote about our experiences in the Irish Independent.
We were honoured when the National Lottery commissioned StoryLab to help mark its 30th anniversary. As part of a wide-ranging content project, we assembled a suite of fascinating stories around the many Good Causes that the National Lottery has funded over three decades. The stories were accompanied by video and photography. The content formed the centre-piece of a pop-up public exhibition in Stephen’s Green, Dublin, in December.
European Volunteering Capital
Sligo this year took over from London as European Volunteering Capital and StoryLab worked with the organisers to ensure the story secured a national audience. 2017 media highlights included a 24-page supplement about volunteering in the Irish Independent and a special RTE Nationwide programme that told some of the many remarkable volunteer stories.
StoryLab team keeps on growing
As our business grows, so too does our team. This year we were delighted to welcome Emilee Jennings to StoryLab. Emilee joined after returning from a five-year stint in South Korea where she worked across print and radio with the country’s national broadcaster. And in 2018, we are delighted to offer an end-to-end video content service, bringing your stories to life in even more exciting ways.
Story School returns
November saw the return of Story School, our masterclass in content, PR and digital marketing with Aoife Porter from Bua Marketing. We were thrilled to have a full house and to have Gillian Nelis, managing editor of The Sunday Business Post, as our guest speaker. Plans for the next Story School will be announced soon.
We would like to take this opportunity to wish all our clients a Happy Christmas and we look forward to working with you all again in 2018.