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POSTED 16.11.2020

How real stories connect with media

Setting up a business during the Covid-19 pandemic takes some dedication and determination but it is being done every day by entrepreneurs all over the country.

These forward-thinkers need all the support they can get especially during these challenging economic times.

This is why we were thrilled to be asked to raise awareness of the fantastic ACORNS programme yet again this year. Funded through the Department of Agriculture, Food and the Marine, ACORNS supports female entrepreneurs in rural locations to start and develop their early stage businesses.

The government-backed programme is in its 6th year and StoryLab is proud to have worked on its PR strategy since its inception. However, the strategy had to be a lot different this year as so many people have found themselves in difficult economic circumstances and setting up businesses might not have been the top priority right now.

By using the stories of past participants and the Lead Entrepreneurs – high-profile female businesswomen who give their time free of charge to support the initiative’s participants – to inspire we were able to create a buzz and awareness around the ACORNS programme.

We created video and written profiles of past participants which were used as part of the ACORNS social media strategy. The stories also captured the attention of a wide variety of media during our PR campaign ensuring that the message of the initiative got out to a large audience.

This included feature spreads in the Irish Times Health + Family magazine, the Sunday Times and the Irish Examiner and a series of participant interviews on ThinkBusiness.ie – to name just some. News stories also appeared in the Sunday Business Post, the Sunday Independent, the Irish Farmers Journal and many more including local newspapers across the country.

We also secured a host of radio interviews on local stations around the country as well as nationally on the Jennifer Zamparelli show on 2FM, RTE Radio 1’s CountryWide and Newstalk’s Breakfast Business.

If you want to talk to StoryLab about how we can help you raise your profile and get you noticed, contact us on 01 6853029.