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POSTED 27.2.2017

Kastus: making a complex story accessible

StoryLab specialises in telling often complex stories which general, as well as specialised audiences, can discover and share.

Earlier this month our client Kastus was in the news as it launched its new revolutionary superbug-killing products at the Arab Health event in Dubai.

International media coverage included HospiMedia International, the premier worldwide source for clinical news in hospital medicine, while at home stories appeared in the Irish Times, RTE and the Irish Examiner.

Kastus was firmly back in the headlines this week as it revealed the results of a new survey that showed the extent to which superbugs are thriving and multiplying on everyday surfaces in our homes, hospitals, schools and public buildings.

It was just as well that most of Ray D’Arcy’s listeners on RTE Radio One had finished their lunch by the time Kastus CEO and founder John Browne began outlining the findings to Ray.

Monday’s engaging RTE interview followed widespread coverage of the survey in the Irish Independent, Newstalk, The Irish Daily Star and The Irish Sun.

If you want to know more about how to engage the media with well-told, expertly explained stories, give us a call on 01 685 3029.