Zoom fatigue has become a real thing during the Covid-19 pandemic. And as everything in the country has gone online, holding a virtual conference is no longer a novelty.
When you are doing something that everyone else is doing, it can be hard to grab the public’s attention let alone the media spotlight.
This means it is harder to offload tickets to events – even if they are free! In order to get around this, you need to focus on the quality of your event: the quality of the sound, the connection, the visuals and – most importantly – the speakers.
When it comes to your PR, you also need to focus on quality. It is no use sending out a release telling journalists that the event is on and leaving it at that.
This is because there are conferences going on all across the country every day of the week – and even more now than ever before as virtual conferences no longer involve hiring event space and transporting speakers to the one location.
Two recent annual conferences that we carried out PR for had to adapt to the virtual world for 2020.
They were Pensions Awareness Week, which was a four-day event at the end of September organised by Moneycube.ie, and Learnovation, a three-day event which took place in mid-October and is organised by The Learnovate Centre, a technology centre based at Trinity College Dublin.
In order to make these events stand out from the crowd, we delved deeper to find the stories behind the conferences. This included talking to key note speakers to discover various news angles to suit a range of target media, pitching exclusive interviews and ensuring vibrant social media content kept those who were attending engaged.
Coverage for the events was carried across a range of national media including on print and online in RTÉ, The Sunday Times, the Irish Independent, the Irish Examiner, The Irish Times, the Sunday Independent, the Sunday Business Post, the Irish Mirror, Irish Tech News and the Irish Daily Mail.
Some of the radio coverage secured included interviews with the Dermot & Dave Show on Today FM and Newstalk Breakfast on Newstalk.
If you want to talk to StoryLab about how we can help you raise your profile and get you noticed, contact us on 01 6853029.