StoryLab worked closely with the Western Development Commission on the recent high-profile launch of its crucially important five-year strategy, called ‘Work Smarter, Live Better’.
With a myriad of stakeholders and partners involved in the WDC’s work nationally and across the seven counties that it operates in, it was vital that the PR hit the mark with big results.
Helping the WDC to spread the word about its work and vision for the next five years was essential to the PR plan – and having a good story to tell was critical to its success.
The arrival of remote working and a more connected region, means that these days younger people in search of good jobs and affordable housing are heading West – and the WDC strategy will ensure that this trend continues.
Ahead of the launch, Western Development Commission CEO Tomás O’Siochain met with Sunday Business Post Political Editor Michael Brennan who explored the WDC’s aims and ambitions for the paper’s main business interview of the week.
The Sunday Independent also focused on the WDC and its strategy with a story about ‘Work Smarter, Live Better’ while the Clare Champion carried out a pre-launch interview with the WDC boss about his plans for the West – and, naturally, Co Clare.
The April 15 launch day began with RTÉ Radio 1 interviewing Mr O’Siochain live on ‘Morning Ireland’, the country’s most listened to current affairs breakfast show.
The four-minute interview was a golden opportunity to articulate the thinking behind the WDC’s new strategy and to tell people what they can expect over the next few years.
The PR plan resulted in maximum media exposure for the WDC and a high-profile spread of national and key regional news coverage. Coverage in English and Irish across multi-media platforms and titles included RTÉ, Nuacht TG4, the Connaught Telegraph, Highland Radio, the Clare Champion, GalwayBayFM, The Galway Advertiser and Independent.ie.
Stories about the WDC report gained over 145,000 coverage views and almost 20,000 social media shares.