Mighty oaks from little acorns grow. But in the case of the successful rural entrepreneurship programme ACORNS, maybe that should read ‘media coverage’.
From Co Clare to Co Sligo, from Co Limerick to Co Westmeath, the call for female entrepreneurs to take part in the successful Department of Agriculture-supported programme hit the mark last month.
ACORNS is focused on developing the potential of female entrepreneurs living in rural Ireland, who wish to start and develop new businesses or who have recently started a business.
StoryLab worked with ACORNS to help the programme in its call out for up to 50 new participants to sign up before a September 21 deadline.
Many past participants of ACORNS have increased sales, exports and job creation. Progress made by participants on the last programme which ran from October 2017 to April 2018 again demonstrated these positive outcomes.
A series of highly readable, relatable stories about the many fantastic entrepreneurs who have taken part in ACORNS was the key to unlocking coverage.
With diverse businesses and services from food, beauty, and marketing companies to software, interior design and energy businesses, the varied backgrounds of the women involved attracted media attention.
Those who reported on ACORNS included the Sunday Independent, The Sunday Times, Irish Examiner, The Irish Sun, Irish Farmers Journal, Agriland and a host of regional print and broadcasters in almost every county across Ireland.