The Northern and Western Region is celebrating the brilliant news that it is to be European Entrepreneurial Region 2018 after a ceremony in Brussels.
The announcement was made by jubilant Northern and Western Regional Assembly (NWRA) director David Minton.
Given the significance of such a key announcement, StoryLab worked to make sure the big news reached an international, national and regional media audience.
Our team worked closely with the NWRA and its executives to craft a press release that was dispatched to each of the eight counties served by the Assembly.
We followed up with a national release to all major outlets including key business correspondents and editors, to ensure that the region could bask in some well-deserved limelight.
The result was extensive coverage in print, broadcast and online with reports carried by outlets including RTE, the Irish Times, Irish Independent and Agriland.
Regional coverage spanned the Sligo Champion, Galway Advertiser, Donegal Now, Leitrim Observer, Mayo News and Limerick Post.
Broadcasters sought reaction from the NWRA’s David Minton who participated in a series of live and recorded interviews for Ocean FM, Midwest FM, Highland Radio, Northern Sound, Shannonside FM and others.
As the news of the prestigious EER 2018 award spread, international media including L’Express in France, EU News in Brussels and the London Times picked up the story.
Opportunities to see:
- 1,294,000 opportunities to see across all articles, interviews and videos
- 22 pieces of coverage
- Media attention that underscored the decisive role of the NWRA in helping to land the EER 2018 award
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