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POSTED 24.9.2019

People not robots still make the best stories

We all know that Artificial Intelligence (AI) is really having a moment. It’s a sexy topic that attracts business – and general — media interest.

Headlines about robots do grab attention and make people sit up and take notice. But taking the time to separate the reality from the hype when it comes to AI or machine and deep learning can be difficult.

However, it’s something that the guys at CeADAR do really well and it’s paying off by gaining them media attention.

Based at University College Dublin, CeADAR is Ireland’s National Centre for Applied Data Analytics and Machine Intelligence and is a market-focused technology centre, funded by Enterprise Ireland and the IDA.

CeADAR’s scientists and researchers are really good at explaining what is happening in the world of AI and machine learning and how it affects real people and businesses.

And they do it in a calm, considered way. They don’t hype up the robots angle just to get headlines so their thought leadership advice is valued and sought after.

This includes a piece by Dr. Oisín Boydell, Principal Data Scientist, called ‘Don’t believe the hype, Artifical Intelligence is not all science fiction’ which recently appeared in The Irish Times.

As well as its thought leadership and expertise, StoryLab is also working with CeADAR to help the centre gain media coverage for its progress and expansion – such as changes to its board and its selection as the only Irish centre to join a network of 30 innovation hubs across the EU created for cross-border collaboration on AI.

Some national coverage over the last few months include an interview with Centre Director Edward McDonnell in The Sunday Business Post and pieces in Irish Tech News, Silicon Republic, TechCentral.ie and BusinessWorld.