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POSTED 24.8.2017

Why public relations is the number one way to get high-quality backlinks

There are several highly-effective methods for getting high-quality backlinks; from guest blogging, giving testimonials, and broken link building, to name but a few. At StoryLab, our belief is that PR is the number one way to do so.

By Erin Fox

We’ve seen the positive impact that PR coverage can create for a business. It can lead to more clients and customers, increase ticket sales, and attract the attention of an investor. It can also significantly impact your search rankings.

Mentions of your company in the media can do wonders for your search engine optimisation (SEO) especially when those mentions include backlinks.

A backlink is a hyperlink that links from a web page, back to your own web page or website.

When an influential media site features your story and links to your website, it indicates to Google that your site is trustworthy and deserves a place in search results.

The greater influence the media site has, the higher visibility your business will have on Google.

With higher visibility in Google and other search engines, more people will see your content and therefore be more likely to engage with it.

Our work with HenandStagSligo.ie, the hen and stag party package company, is a shining example of just how effective PR is when it comes to getting those coveted backlinks.

When brothers Fergal and Kevin Quinn, set up HenandStagSligo.ie, developing a strong online presence was key to getting noticed and bringing in customers.

We worked closely with Fergal and Kevin to develop an online PR plan to help them reach their online goals.

The company has received sustained coverage in highly-influential media publications across print, radio and —just as importantly— online.

Fergal Quinn has become something of an industry expert having been profiled and interviewed in several national and international publications including Bloomberg, Independent UK, Joe, Her, Evoke.ie, Lovin’ Dublin, and Fora —to mention just a few.

By targeting influential media sites, we helped to raise the company’s online profile. And among the online coverage, were the high-quality backlinks that boosted HenandStagSligo.ie’s search engine rankings.

Fergal Quinn said: “High-quality backlinks are of huge importance in improving SEO. Our PR coverage with StoryLab has helped us get our organic search for key terms from number 50+ right up to the top 10 in only a couple of months. Look out number one spot —we’ll be there soon!”

If you’re looking to get your business noticed online and need the services of a PR and content agency to help you with your backlink strategy, get in touch with us on +353 (0) 1 685 3029.