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POSTED 21.6.2017

How quality PR and content can turbo charge your event

Running a PR and content company isn’t all about sending out press releases, organising photo shoots and handling media relations.

In fact, one of our greatest pleasures is the many different ways we can tell our clients’ stories and raise awareness of their events.

All events need sustained national publicity to be a success and a sure-fire way to get great publicity is through targeted PR and some quality content.

We’ve collaborated with the organisers of Bloom, Taste of Dublin, Fairyhouse, the Dubai Duty Free Irish Derby, Tattersalls and more to create original high-quality storytelling.

With engaging stories and great visuals, our event guides and content packages are aimed at wide audiences with one objective; to get them off the couch and through the gates or turnstiles.

A recent content project for Bord Bia and Bloom included the fascinating stories and experiences of the garden designers, staff and volunteers who bring this highly original and ever-popular festival to life each year. A 24-page supplement was published by the Sunday Independent.

This year, we’ve had the pleasure of working with other festival organisers to create some noise around their events. Recent work with the Irish Surfing Festival and LookWest at SeaFest resulted in in-depth feature coverage across titles such as the Irish Independent, the Sunday Business Post, The Irish Sun, Irish Daily Mail, and Cara magazine, the in-flight Aer Lingus publication.

If you’ve got an event coming up and need the services of a PR and content company, give us a call on +353 (0) 1 685 3029.