Last month, the Irish Independent published its special classroom based supplement – the People’s Flag – in association with the Thomas F. Meagher foundation.
Peace and pride in the Irish flag was the theme of the supplement created by StoryLab and published in the Irish Independent.
We’ve worked closely with the Thomas F. Meagher Foundation for a number of years to help spread the word about the Flag and share interesting ways to embrace and celebrate the tricolour.
Creating engaging content to capture the attention of secondary school students was key to the success of the project and we collaborated with and interviewed different organisations, companies, teachers and well-known sports stars to make it interesting and media-friendly.
The content, spread across 24-pages, concentrated on how students around the country celebrate Flag Day and included History Lesson Plans for use in the classroom.
It also featured an interview with Olympic legend John Treacy and World Champion rower, Sanita Pušpure about their iconic Irish flag moments.