StoryLab worked last month with national skills and training agency ISA Skillnet to publicise a new initiative to get women back into employment in the IT sector.
Women ReBoot was aimed at talented, professional women who took career breaks from the IT sector and who may have felt that their skills had become outdated.
Real stories of real women who wanted to return to IT roles were key to unlocking publicity for Women ReBoot.
The initiative, backed by Ibec and firms such as Accenture, resulted in coverage on key platforms including RTE, the Irish Independent, Newstalk, Irish Tech News and Business Plus.
PR proved key to driving awareness of Women ReBoot with over 100 women attending the Dublin event on February 16.
If you want to know more about StoryLab’s PR services and what we can do for your business, give the team a call on 01 685 3029.