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POSTED 10.7.2018

Safety first: a cycling club tells a new story

StoryLab recently worked with Ballisodare Bay Cycling Club, Co Sligo, to deliver news about the club’s new road safety-inspired club kit.

Every year we devote some of our time to helping community groups and voluntary organisations to access media coverage they may otherwise find difficult to tap into.

The Ballisodare club became the first in Ireland to introduce a high visibility kit built into its members’ gear, in response to a surge in fatal and serious accidents involving cyclists across the country.

The club made the move after members decided to look for ways to make it easier for motorists to see them.

The club’s new jerseys will incorporate a vivid neon green colour that can be seen by motorists and other drivers from a greater distance. Its previous kit was red and white.

StoryLab worked with photographer James Connolly to snap a number of club members and their bikes in the magnificent surrounds of Sligo’s Hazelwood.

The story and eye-catching picture was carried by the Irish Independent, Sligo Champion and Sligo Weekender.