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Masterclasses

Masterclasses

You want to get your brand’s story into the national or local media — but have no idea how to go about it or who to target. Maybe you think the media has a *Dublin only* obsession, a regional blind spot that’s impossible to beat. One thing is for sure, you’re sick of seeing your competitors hogging the limelight.

In our regular masterclasses brought to you by our training unit www.storyschool.ie, we show you how to beat the system with targeted storytelling that gets through. In our one-day PR, Marketing and Digital and Content Masterclass, you will cover:

PR

  • Learn how to connect with the editors, journalists, bloggers and influencers who shape the news.
  • Find out why our clients appear in everything from the Irish Times to RTÉ News, from Silicon Republic and Joe.ie to the History Channel, Discovery Channel, The Guardian, Irish Independent and The Washington Post.
  • Crisis management sessions.

Marketing + Digital

  • Building a great brand on a small budget. We teach you the best tactics for underdog marketing where being mediocre is never good enough.
  • The digital ninja tricks to perfect your site’s SEO, create and measure the success of online campaigns and get to grips with creating quality, optimised content for your website and social channels.
  • We’ll break it down for you with a simple plan, show you what works and tell you what doesn’t.

Content

  • You want to learn how to blog better, identify and produce pro, journalistic-style content about your products and people — stories that get read because they’re written in engaging, clear, jargon-free language.
  • You want a general audience everywhere to ‘get’ and understand your story. You want your website to be a hub for quality, brand journalism, a world away from the traditional, static corporate page.
  • We’ll share the tricks and inside tips of how to write like journalists; teach you what makes a readable story and what doesn’t; guide you through writing for mobile; and show you how to build an editorial calendar and refresh your content.

Give us a call to discuss how our affordable masterclasses can turbocharge the work of your in-house marketing or PR teams. With in-depth presentations, workshop material and follow-up mentoring, we’ll help you to master your story.

Talk to us