Inclusivity and pride in the Irish flag was the theme of a special newspaper supplement created by StoryLab and published in the Irish Independent this month.
We’ve worked closely with the Thomas F. Meagher Foundation for a number of years to help spread the word about the Irish Flag and its true meaning of reconciliation.
The purpose of the Foundation’s work is to tell the story of Patriot Thomas F. Meagher who in 1848 hoisted the first tricolour at the Mall in Waterford City.
Creating content that grabs the attention of younger audiences was key to the success of the project, and we successfully worked with different organisations, companies and teachers to make it as accessible and media-friendly as possible.
This year’s magazine featured stories about schools and students who have won scholarships sponsored by Kerry Group, for projects which promote the Flag.
There was also a special focus on a new partnership between Gaisce – The President’s Award and the Foundation, as well as on the work of Shannon Heritage, which manages a number of visitor attractions nationwide.
This year, students undertaking a Gaisce Award planned activities to celebrate Flag Day, which this year was held on March 15, as part of their Award.
Flag Day promotes pride and respect for the Irish Flag, while encouraging young people to raise money for a charity of their choice.
“They planned a schedule of events celebrating diversity and inclusion all in the name of honouring the symbolism of the Irish Flag,” explained Catherine Bligh, Deputy Principal of St Joseph’s College in Lucan, Co Dublin and President Award leader.
With children very much the key audience for this content project, StoryLab worked with the History Teachers’ Association of Ireland to include compelling Lesson Plans for use in the classroom.
The spotlight also shone on the work of Shannon Heritage, which manages, among numerous historical attractions, the GPO Witness History exhibition at the GPO in Dublin, as well as Bunratty Castle and King John’s Castle in Limerick.