As many companies know, gaining media attention for the launch of a new product can be hard.
There has to be a story behind the pitch or else it can be seen by journalists as an advertisement for your company and – rightly so — will fail to gain traction in the media.
Luckily for Irish engineering firm, SL Controls, it had a great story to tell when it launched its new cost-saving software, TOTALline, at the beginning of the month.
Not only is TOTALline set to change the face and efficiency of manufacturing, it was developed by SL Controls over 11 years, during which time they invested one million engineering hours into the industry and €1 million into developing TOTALline.
The software suite, which was launched at the National Manufacturing Conference & Exhibition at Dublin’s Citywest Conference Centre, streamlines time-consuming and resource-draining production line management.
This is a godsend for thousands of indigenous and multi-national companies who rely on the smooth performance of a factory production line.
While SL Controls was essentially telling the media about a new product, it was the way they told their story that gained them traction in the local and national media, with the Irish Independent, Sunday Business Post and TechCentral.ie among those covering the launch.
If you want advice on how to turn your product launches into stories that the media will love, contact StoryLab on + 353 1 6853029