StoryLab last month worked with IT Sligo to help leverage and manage critical media coverage and PR opportunities as the Institute hosted a Cabinet meeting and the launch of Project Ireland 2040.
The national media focus was pointed full-beam at the campus as broadcasters and national media piled into Sligo for the launch of the National Development Plan and National Planning Framework.
The events presented a major logistical challenge for IT Sligo but a smoothly executed media plan helped it to meet the expected and sometimes unexpected needs of government planners and media.
Political journalists Miriam Lord and Fiach Kelly of the Irish Times, Kevin Doyle of the Irish Independent and a string of RTE and independent radio and TV correspondents and local media were among a large media contingent on campus.
In a publicity coup for the Institute, the RTE Six One News was presented live by Caitriona Perry from the foyer of IT Sligo.
The excellent reputation of IT Sligo’s academic cohort was at the fore as commentators discussed all aspects of the plan on the national airwaves, offering expert analysis and opinion across different media platforms.
Staff including president Dr Brendan McCormack, Dr John Pender, senior lecturer in social sciences and Niall McEvoy, head of innovation, were interviewed on live programmes including ‘Morning Ireland’, the News at One and the Six One.
The day was a tremendous success for IT Sligo and events were also documented by StoryLab in a two-minute video that captured all the key moments of the day.
The Institute featured in over 50 pieces of coverage, generating over one million coverage views and thousands of social shares, adding to its reputation as quality environment in which to work and study.