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POSTED 10.10.2018

Sportswomen give ‘FitrWoman’ lift-off

It’s always a privilege when we get to work with incredibly strong female role-models and at StoryLab we love working with clients who feel the same.

As we have seen, September was a great month for showcasing the amazing women taking part in ACORNS – and it’s also been a great month of media coverage for Orreco and its ground-breaking ‘FitrWoman’ app.

Wexford GAA player Bernie Breen was the cover star of the Irish Examiner’s weekly ‘Feelgood’ health section as she described her own training regime and working with the ‘FitrWoman’ technology, which helps women to train smarter during the menstrual cycle.

Created by Orreco scientist Dr Georgie Bruinvels and her colleague Grainne Conefrey, the free-to-download app has taken women’s sport by storm.

In addition to an official partnership with the 185,000-member Ladies Gaelic Footballers Association (LGFA), ‘FitrWoman’ is now also being officially used by USA Swimming’s women’s teams.

The story of the app has been featured in The New York Times, The Guardian, Irish Independent, The Irish Times, Runner’s World and The Sunday Times Style section.

Orreco works with many of the world’s leading sports stars and teams and as September drew to a close, their cutting-edge work was featured by RTÉ in a report that tied in with Ryder Cup being held in France.

The Irish broadcaster interviewed golfer Padraig Harrington, an investor in Orreco, and an early adopter of their cutting-edge technology.

Harrington gave an insight into how Orreco’s revolutionary bio-analytics technology allows them to study the biomarkers in his blood and discover whether he is fit to train, requires rest or – less likely – needs to step-up his training regime. You can watch the clip here.