The media loves hearing from young people, and when they are discussing their thoughts about things like technology and privacy, editors take notice.
Online exams specialist Studyclix.ie released its annual secondary school student survey earlier this month and it scored an A+ for media coverage.
Broadcasters and news outlets devour surveys (when they are done properly!) and the Studyclix.ie findings offered journalists a host of different possible headlines.
The fact that nearly half of all students believed smartphones should be banned was the angle pursued by The Irish Times, while the Irish Independent, Irish Examiner and Times Ireland focused on how many students feared for their privacy.
News that three quarters of students lied about their age when signing up to social media sites was the story followed up by the Irish Daily Mail while the Irish Sun reported that teens were becoming ‘device addicts’.
Coverage of the survey was laced with expert commentary from teacher and Studyclix.ie founder Luke Saunders.
Surveys can be an excellent way to raise brand awareness and show leadership on a topic, with eye-catching answers and analysis providing a powerful platform to build valuable media coverage.