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POSTED 29.6.2020

Super computer grabs international attention

It is not often that a billionaire tech entrepreneur such as Michael Dell comments on a tech story that you wrote for one of your clients. But when it happens, it is sweet!

Although we did think the story was pretty awesome to begin with.

CeADAR Ireland’s artificial intelligence (AI) centre was announcing that it had received €247,000 in funding from Enterprise Ireland for a new super computer which will provide industry in Ireland access to critical, leading edge infrastructure.

The super computer will be called LEON and it will help Irish companies engage in big data and AI projects.

CeADAR, which is Ireland’s National Centre for Applied Data Analytics and Artificial Intelligence, is an Enterprise Ireland and IDA-funded technology centre.

StoryLab is delighted to have worked with CeADAR for the past two years to help get its message out further into the public domain. Since Covid-19, the centre has been busy and its offer of its scientists’ expertise to help fight the pandemic gained much media coverage.

However, the news of the super computer captured the attention of many journalists outside Ireland and the piece featured in London-based Data Centre Dynamics, California-based HPCWire and global news agency IPS.

Domestic outlets also covered the story including the Irish Independent in print, online on Independent.ie, TechCentral.ie, Business World, Digital Times, Irish Tech News and Silicon Republic.

It was actually the Silicon Republic story Michael Dell tweeted – to his 650,000 plus followers – which goes to show that you never know who might be reading your story – providing you get it into the right hands.

If you want to talk to StoryLab about how we can help you raise your profile and get you noticed, contact us on 01 6853029.