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POSTED 15.5.2017

Surfing culture festival creates waves in the media

Shore Shots, the Irish Surfing Festival, brought a fabulous weekend of surf and culture to the heart of the Wild Atlantic Way last month.

Festivals are much more atmospheric when they are held in an environment that complements the subject of their celebration; like the Bloom Festival, a celebration of horticulture, which is held every year in Dublin’s Phoenix Park.

The Shore Shots Irish Surfing Festival took place in Sligo.

You’d think it’s only natural that a festival about surf culture would be held on the doorstep of a surfer’s paradise. But Shore Shots, now in its fifth year, only made the move to the North West from Dublin last year.

And this year, we were delighted to help tell the festival’s story. We worked with the organisers to highlight the best of what Shore Shots had to offer, focusing on the high-profile speakers.

The exciting jam-packed programme attracted surf enthusiasts from around the world, who paddled to town for a weekend of adventure, surf culture, talks with a host of pro surfers, musicians, international artists, and video makers.

It also excited the media; coverage of the festival included a four-page spread in the Sunday Business Post, a two-page glossy magazine spread in the Irish Daily Mail, a full page in the Aer Lingus in-flight magazine, Cara, a major piece by Irish Independent travel editor Pol O Conghaile and a live interview with Allan Mulrooney, one of the festival organisers, on TodayFM.