Telling Sligo’s Story
Nothing beats a good story and telling one on film can be especially powerful when the right ingredients are put in the mix. StoryLab worked with Sligo Chamber of Commerce & Industry to create a short film and social campaign, showcasing the perks of living and working in Sligo.
We developed the #LifeisSligo campaign for Sligo Chamber to spread the word and encourage people to think of Sligo as the perfect place to carve out a rewarding career and build a great life.
An integrated mix of film, social media and PR gave the Chamber the perfect platform to tell a compelling story about the town and its many assets.
Sligo has been enjoying something of a moment in recent times – media coverage of jobs announcements has helped to put the town firmly in the national media spotlight.
StoryLab recruited Martina Durac and Julien Behal of award-winning Phoenix Films, one of Ireland’s leading film and TV production companies, to produce and direct the film. Lead camera was Paddy Jordan, the two-time IFTA-nominated cinematographer who shot the TV comedy “The Young Offenders”.
The film captured scenes from inside schools, colleges and numerous businesses —including shops, tech and pharma companies and start-ups in co-working hubs and workplaces around Sligo. There was a full house for the launch of the film at The Model Sligo in mid-October, with businesses from around the town and county attending a special viewing.
Set to the music of acclaimed European club DJs Brame & Hamo, who are based in Berlin but hail from Sligo, the #LifeisSligo film has reached over 73,000 people on the Chamber’s Facebook page since it was rolled out in October.
Sligo Chamber has promoted the video again with a Christmas theme, aimed at audiences including job-seekers and returning emigrants.