“Keep a thing seven years and it's bound to come in handy.” That’s what the proverb says and, from our perspective, we certainly hope it’s true!
Ever since we set up StoryLab in 2014, we’ve have strived ‘to come in handy’ for our clients; to support and assist them as they tell their stories.
When we started, we purposefully put storytelling at the heart of our work – understanding as long-serving journalists that stories are what make people sit up and take notice. Stories are what make people listen. They help people to see you and to appreciate you. They’re powerful!
‘Everyone has a story. What’s yours?’ was the question that we asked in 2014 and, seven years on, it is still the very first thing that we ask our clients.
The difference now is that instead of a sole focus on the written word, StoryLab creates standout content across multiple platforms with multiple purposes. As well as being writers, we are now designers, broadcasters and videographers too.
The formats may change but what stays the very same is that crucial ingredient that we recognised and identified way back in 2014: the good-old-fashioned story.
As a trusted storytelling partner for individuals and organisations of all kinds and sizes, we help businesses and brands to show off some depth and personality and synchronise their media. And we’re going to go on doing that.
Before we get back to work, we’d like to take this opportunity to thank all of our clients for their support. It’s been a privilege so far and we look forward to ‘coming in handy’ for you again very soon!
Martha, Ciaran, Erin, Emilee, Kevin, Donal.