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POSTED 5.4.2017

What’s in a name?: What inspires us as a storytelling agency

One of the things we love most about being a storytelling agency is our name: StoryLab.

By Ciaran Byrne

Our identity matters to us.

StoryLab contains the DNA of our past newspaper careers and the promise we made as journalists and story makers in 2014 to help businesses create better stories.

For more than three years, we have built the StoryLab name in Ireland, growing it into a trusted and familiar brand in the closely connected Irish media and PR industry.

We work with great clients and we’re proud of the Story development that comes out of our Lab.

When we asked House of Design in 2013 to create our distinctive logo with the lightbulb image, we could never have imagined just how much it would inspire us.

That’s why StoryLab isn’t just a name to us, it’s our story. It represents our values of originality, honesty and integrity in all our endeavours.

StoryLab is a name that embodies all the hard work, goodwill, sweat and effort that has made us the business we are today.

The essence of Story is the heart of what we do and our Lab is our creative laboratory, a physical space where every day our award-winning team of journalists create compelling brand stories that resonate.

Our work has seen us collaborate with brands including Bord Bia, the Guinness Storehouse, Abbott, Independent News & Media and scores of proud small and medium businesses with wonderful stories to tell.

We set out re-energise storytelling and PR in Ireland with a new style of story-driven communications.

Our hunch that clients would love this exciting way to shape authentic stories was a correct one, and StoryLab continues to grow with their unwavering support.

To one and all of you, we simply say thanks. #storylab