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POSTED 18.2.2019

Why thought leadership is a winner for your business

When it comes to promoting your product or services, thought leadership is a must-have tool in your PR plan.

Establishing yourself as a leader in your profession can do wonders for your business. In fact, it should be the starting point in any kind of marketing plan. Proving yourself as an expert in your field will build trust with the media and your audiences.

And this trust is key to the success of your marketing and advertising efforts which can generate more sales, drive more numbers to events, and greatly increase your clientele.

Part of our work here at StoryLab is making sure our clients’ opinions and expertise is positioned in front of the right audience.

Our client, Collins McNicholas, the national recruitment and HR services group, has become a leader in dispensing careers advice and offering insight into why counties outside Dublin are attracting top talent.

The firm’s senior staff from its six offices around the country have been regular contributors in the Sunday Independent’s Your Work column, offering expert solutions to common management issues in the workplace.

The company has also made local and national headlines in recent years for its relocation surveys which examine the perks of living and working in areas such as the Mid-West, the South-East and the West of Ireland.

To gain maximum exposure, we worked with Collins McNicholas to tell the stories of real people who had returned to their home region and others who had moved from other countries for better opportunities.

The facts and figures of the survey results, combined with engaging stories, resulted in extensive coverage in both local and national news publications.

So whether you need to create awareness around an event or are looking to drive more business, get in touch and we can work with you to craft leadership content and get it in front of the right people.