+353 (0) 1 685 3029  /  +353 (0) 71 930 0942

POSTED 24.9.2019

Why you should upskill for your professional development

When starting a new job, you can learn the ropes from your manager, but it will come to a point when you will need to work independently and learn things on your own.

By Erin Fox

If you’re enjoying your work and take pride in it, you will want to learn things on your own, which is why you should continue to upskill and invest in your own professional development.

That’s how I felt about my own position as a PR & content executive with StoryLab. When I joined the company three years ago, it was my first time working in a PR role.

With a background in journalism and digital marketing, I had the writing skills needed for the role and my managers provided the direction I needed to progress with my work. But after some time, I felt I needed to upskill to move forward more independently.

I was eager to learn more about the PR industry, how I could progress in my role with StoryLab, and what I needed to achieve that.

So in February this year, I enrolled in a Certificate in PR Account Management delivered by the Public Relations Institute of Ireland (PRII). Over four weekends, I took part in classes with other young PR professionals where we learned the PR industry standard, the importance of the PR professional’s role in a business and how to apply this to our own roles.

We had a fantastic mentor in Dr Martina Byrne, CEO of the PRII, who shared with us her own vast experience working in the PR industry and who championed us all in our own professional development.

I was thrilled to be awarded with the certificate in the summer and while it’s a great achievement, I think the real achievement will come from applying my learnings to my job and continuing to look at ways to upskill.

Part of the PR professional’s role is to promote the success and achievements of others. But one of the things I learned from the Certificate in PR Account Management, is the importance of promoting yourself.

So this Autumn, I entered the Irish Content Marketing Awards and I’m delighted to be on the shortlist for Content Marketing Rising Star. The awards take place this Thursday, September 26 in Dublin so it will be a great opportunity to meet other people working in the same profession. That’s another thing that’s important for your career —networking! But we can talk about that in another blog post.

If you’re working in PR and looking for ways to upskill, I highly recommend the PRII’s Certificate in PR Account Management. You can check out the different courses and workshops it runs on the PRII’s website here. 

And if you want to enter yourself into the Irish Content Marketing Awards next year, keep an eye out for the entry date next summer.