A new €2m film fund to encourage film, TV, animation and the game industries in the West of Ireland was jointly announced last month by the Galway Film Centre and the Western Development Commission (WDC).
The fund aims to create 90 direct jobs in the Western Region – news that was warmly spread by both the national and local media in the seven counties covered by the fund.
The news was carried extensively in local media in all seven counties as well as nationally in outlets such as RTE, The Times (Ireland Edition) and Scannain.
A snapshot of just 20 pieces of the coverage obtained through the PR plan shows an online readership of 27.6 million was reached with 330,000 estimated views and 126 social shares.
The Western Region Audiovisual Producer’s Fund — or WRAP Fund — was launched at the FÍS TV Summit in Galway by Minister of State for Rural Affairs and Natural Resources, Seán Kyne.
It will run over a three-year period in association with the local authorities in the counties of Clare, Donegal, Galway, Leitrim, Mayo, Roscommon and Sligo.
As well as supporting local projects, it is hoped that the Fund will also help attract international production companies to the western region, having knock-on benefits for the wider economy and for future tourism to the region.
The WRAP Fund is aiming to support 15 development projects, with an expectation that at least 20 per cent of these would secure resources to go into full production. Around another 10 internationally funded co-productions will be supported in the region.