Many corners of the media – even those not usually concerned with AI or even technology  – are interested in stories on the subject.

While many of them are focused on what is deemed to be the scary side of AI, there is also a huge interest in learning more about how AI is working to do good and help, not only the business community, but the planet itself.

CeADAR, which is headquartered at NexusUCD and funded by Enterprise Ireland and IDA Ireland, is working on some major projects that should have a seriously good impact on the future of the planet. We are helping them get the word out on these good news stories.

One such project, being led by CeADAR,  is the Healthy Air project which is using AI to track air pollution in its cities and reduce its impact on citizens, starting in Vietnam.

The project is using AI and machine learning to reduce the impact of air pollution on residents of Vietnam’s most densely populated cities – including Ho Chi Minh City and Hanoi — where the primary form of transport is the motorbike.

In collaboration with Vietnam National University, the project was co-funded by the Irish Research Council (IRC) and Irish Aid.

Closer to home, CeADAR’s AI2Peat Project is using AI to protect Ireland’s peatlands. The project is exploring how AI can monitor and protect Ireland’s existing peatlands and boost biodiversity through peatland restoration.

AI2Peat is a collaboration between CeADAR, the National Parks and Wildlife Service and iCRAG – the Science Foundation Ireland Research Centre in Applied Geosciences.

To prove that the media is interested in ‘AI for good’ stories, the ‘Healthy Air’ story gained extensive coverage across a range of media outlets from Silicon Republic to BreakingNews.ie while the AI2Peat story captured the imagination of the media with coverage including Business Plus, Irish Tech News, the Irish Mirror, Farmers Journal and Agriland to name just a few.

Our award-winning PR and Content agency can help you tell your stories to the media.

Give us a call at 01 685 3029 or 071 930 0942, or send us an email on info@storylab.ie