More Stories

• 11.11.2024

  National Lottery: Good Causes – Great Stories

  One of our favourite clients to work with is the National Lottery as it has introduced us to some amazing stories about the great work so many...

• 8.11.2024

  Launching the 2025 Spider Awards!

  Last year's Spider Awards were special, we were delighted to be invited to help with the 2025 launch.

• 8.11.2024

  StoryLab10: Ten Memorable Years Telling Stories

  To mark our 10th birthday, we have spent the past few weeks reeling through the years, looking back at our past projects and hearing from our...

• 23.8.2024

  Covering a DNC before smartphones or social media

  For a 28-year-old hack, covering the party conventions of a US presidential election was like winning the lottery. In any newsroom, this remains...

• 29.7.2024

  Let it flow: my tips for unlocking great stories

  He’s spent a colourful career telling stories from the Saharan Desert to Swaziland, from Wexford to Donegal. 2017 Feature Writer of the Year...

• 29.7.2024

  The joy of feeling heard

  From the movies to TV, representations of deafness and hearing loss have increased on screen in recent years, bridging the gap between hearing...

• 29.7.2024

  PR tips: Thought Leadership

  As we celebrate 10 years of StoryLab, we look back at some of our favourite blogs from the past decade. This piece, which was written by StoryLab...

• 29.7.2024

  Sligo Rovers: a story with soul

  What is it about a local football club that stirs the soul? Why do communities continue to treasure hometown teams like Sligo Rovers?

• 22.5.2024

  Jay Branley: My Tranisition Year Experience

  Transition Year student Jay Branley looks at the benefits of the bridging year between the Junior and Senior Cycles.

• 13.5.2024

  How to engage young people on social media 

  Transition year student Aoife Cradock examines how companies can reach the younger generations on social media.

• 11.3.2024

  StoryLab win Small Agency of The Year 2024

  The whole StoryLab team was thrilled to have been named Small Agency of the Year 2024 at this year’s Spider Awards.

• 11.3.2024

  The Colours of our Flag

  StoryLab has again worked with ‘Irish Independent’ publisher Mediahuis and the Thomas F. Meagher Foundation to produce special content on the...

• 11.3.2024

  Clubbing together for Sligo GAA

  Sligo GAA has long been a main topic of general conversation at StoryLab HQ with many of us long-time supporters. We have even (almost) converted...

• 5.3.2024

  Flooding story catches the media wave

  Ireland has endured a particularly turbulent storm season with 10 named storms since September 2023 bringing devastating floods that have caused...

• 23.11.2023

  StoryLab finalist in Digital Media Awards 2023

  StoryLab was delighted to have been nominated for Best Integrated Media Strategy in the 2023 Digital Media Awards (DMAs).

• 23.11.2023

  I wish I wasn’t on the N17!

  StoryLab recently worked with Sligo Chamber of Commerce and Ireland West Airport Knock on their call to upgrade the N17 road between Collooney and...

• 23.10.2023

  €30,000 raised for HUGG by couple

  A Sligo couple who recently ran the Dublin Marathon have raised €30,000 for HUGG, a national suicide bereavement charity whose message is ‘Hope...

• 10.7.2023

  AI for good.. news stories

  The subject of Artificial Intelligence, its trustworthiness and concerns over whether or not the power of AI is being used for good is a hot topic...

• 7.7.2023

  Sligo Park Hotel continues winning streak!

  The Sligo Park Hotel has been on an impressive winning streak over the last few months; we are not surprised!

• 7.7.2023

  How to avoid a PR nightmare with media training

  RTE executives are finding out in the most painful manner imaginable what it’s like to suffer a reputational catastrophe.

• 7.7.2023

  Studyclix scores an A+ with media exam coverage

  Studyclix cemented its position as an authoritative thought leader with students, parents and media, thanks to a daily feed of expert exam...

• 7.7.2023

  Green announcement prompts smart PR transition

  With climate change affecting the way we live and work, Ireland’s Midlands have been hardest hit by the end of fossil fuel production and power...

• 12.4.2023

  Video didn’t kill the radio star, it’s continuing the story!

  Our clients are increasingly looking for video that can be as versatile as possible in assisting their storytelling across multiple platforms –...

• 23.3.2023

  Employers: stand out from the crowd

  The jobs market right across Ireland is hugely competitive at the moment – especially in the engineering sector – with companies competing...

• 23.3.2023

  Northwest by Northwest!

  All roads pointed Northwest - for a special event in Dublin - which saw agencies and key employers from Donegal, Sligo and Leitrim outline...

• 23.3.2023

  The People’s Flag 175 Years Later

  A flag is the most sacred thing a nation can possess. That’s what nationalist and patriot Thomas F. Meagher said after flying the Irish tricolour...

• 11.1.2023

  Storymaster, Media Training from StoryLab

  StoryLab has created a unique media training programme called StoryMaster, to give you and your executive team highly practical, hands-on media...

• 7.11.2022

  Trinity Students get into the swing of SwEng

  StoryLab was delighted to work with Trinity on such an innovative initiative.

• 3.11.2022

  Video: ‘Have you got a minute? Watch this!’

  We’ve been busy recently creating lots of video content for a range of clients.

• 1.11.2022

  Are press releases dead? We say they’re alive and kicking!

  We’ve lost count at StoryLab over how many times the demise of this key communications tool has been declared ended, certified, bagged and...

• 28.10.2022

  Seven years of working with ACORNS

  From small Acorns… comes great growth. StoryLab has just completed its seventh year of PR support for the hugely successful ACORNS business...

• 27.10.2022

  Innovative US healthcare company Signify Health making headlines in Ireland

  The past seven months have seen exciting developments for US health tech company Signify Health which has opened a technology centre in Galway.

  ...

• 18.7.2022

  Ireland’s Social Enterprises

  Read about our latest work with the Irish Local Development Network (ILDN) to help promote the work of Ireland's social enterprises.

• 18.7.2022

  Extend Your Reach With Sponsored Content

  Sometimes you need another tool to tell your story and make sure the right audiences are getting to see and hear your message or call to...

• 18.7.2022

  Top of the Class for Studyclix.ie

  StoryLab worked alongside Studyclix.ie to provide daily coverage of the state exams that took place in June of this year. Various state exam...

• 18.7.2022

  Good for you, Jack!

  Jack Ballantyne joins the StoryLab team.

  We welcome Jack Ballantyne to the StoryLab team. He joins the team as a Digital Executive Intern...

• 31.5.2022

  Loving the Written Word

  English was the subject of choice last month when StoryLab edited the Irish Independent’s annual ‘Written Word’ series of exam...

• 30.5.2022

  ATU boost for Ireland’s West and North West

  StoryLab was proud to support the Atlantic Technological University with content and PR activity for its recent launch – a news event that...

• 30.5.2022

  Storymaster: media training from StoryLab

  StoryLab is delighted to introduce Storymaster – our media training programme for busy business leaders and executives. Get in touch now to...

• 30.5.2022

  Robbie Brennan joins StoryLab

  StoryLab has strengthened its team with the appointment of Robbie Brennan, an experienced former Daily Telegraph and Daily Mail journalist and...

• 20.4.2022

  Learnovate’s futuristic project a hit with Sky News

  It's always a good time to celebrate the careers of Inspiring Women and StoryLab did just that when we helped our client Learnovate gain publicity...

• 26.11.2021

  Welding together: Now that’s engenuity!

  When a cluster of Midlands engineering firms realised they were all having trouble finding qualified welders, they came up with a novel solution:...

• 14.7.2021

  It’s our birthday: we’re seven!

  “Keep a thing seven years and it's bound to come in handy.” That’s what the proverb says and, from our perspective, we certainly hope it’s...

• 14.7.2021

  Sligo Park Hotel checks into a busy summer

  When reopening dates were announced for the hospitality industry, The Sligo Park Hotel turned to trusted Tourism PR experts at StoryLab to deliver...

• 14.7.2021

  Green-fingered summer content

  It may have been an online affair for the second year running but Bord Bia didn’t allow the pandemic to get in the way of its flagship festival,...

• 14.7.2021

  Beach days for westernjobs.ie

  It was out of the office and down to the beach for the launch by the Western Development Commission of its unique jobs portal, westernjobs.ie, in...

• 6.5.2021

  ‘Coming through it together’ on Deaf Awareness Week

  It’s Deaf Awareness Week in the UK and this year’s theme is ‘Coming through it together’. Erin Fox looks at the parallels between...

• 15.4.2021

  Great news for SL Controls lands widespread coverage

  It’s often said that ‘bad news sells’ and that the media are only interested in negative stories.

• 11.3.2021

  Closed captions: not just an accessibility feature, but a saving grace for zoom fatigue!

  Erin Fox looks at some of the latest news in hearing health and how new milestones can help improve listening fatigue.

• 18.2.2021

  New investments and new stories for Orreco

  Galway-headquartered Orreco continues to blaze a trail with bio analytics for elite sports stars and performance products for female athletes –...

• 18.2.2021

  Take off for AAG’s big news

  Shannon-based Atlantic Aviation Group (AAG) had a busy start to 2021 with a blitz of global publicity around a series of exciting company...

• 18.2.2021

  StoryLab represents Sligo in National Awards

  We were delighted to have been a finalist and super proud to represent Sligo in the National Enterprise Awards.

• 16.11.2020

  Representing Sligo in the National Enterprise Awards

  StoryLab is thrilled to be representing Sligo in the National Enterprise Awards 2020. The national judging process took place last Thursday,...

• 16.11.2020

  From six years solo to joining StoryLab

  From six years running his own graphic design business to joining StoryLab as senior graphic designer, Kevin Noone chats about what makes strong...

• 29.6.2020

  How to make a successful podcast

  There is nothing like a good chat to bring people together – and Irish people sure like a good chat. The country loves its radio. And that’s...

• 29.6.2020

  Super computer grabs international attention

  It is not often that a billionaire tech entrepreneur such as Michael Dell comments on a tech story that you wrote for CeADAR, Ireland's cetnre for...

• 29.6.2020

  Say hello to Coalesce

  You can’t stand still in business – even during a pandemic. In fact, a downturn can be the perfect time to work on your branding, website...

• 29.6.2020

  Crisis Communications: five ways to change your focus

  When the implications of the COVID-19 pandemic started to become clear, a lot of companies went into lockdown themselves – especially in the area...

• 29.6.2020

  Media blitz for NWRA’s regional growth strategy

  The future of rural Ireland and what might happen under a new government in terms of regional development has been a hot topic lately – and it is...

• 19.6.2020

  Can you write the news in three lines?

  Inspired by the work of French art critic and literary stylist (and perhaps the first person to ever tweet), Félix Fénéon, StoryLab's Erin Fox...

• 7.5.2020

  How deaf awareness tips can improve our communication during social distancing

  To mark Deaf Awareness Week, Erin Fox looks at some deaf awareness tips and how these can help all of us improve our communication during social...

• 22.4.2020

  Show them that #SligoSupports

  2020 turned out to be something beyond every business’s wildest imaginations – and, let’s face it, nightmares.

• 16.4.2020

  Students sharply divided over Leaving Cert exam plan

  Leaving Certificate students are heavily divided over the decision to hold this year’s State Exams in July or August, with more than 50% of...

• 17.2.2020

  The Written Word

  Every day, StoryLab helps companies to use better English. But last month we turned out attention to the nation's teenagers.

• 17.2.2020

  5 reasons to have a company newsletter

  Really connecting with with your team through engaging internal communications — such as a modern, interesting and cleverly-designed newsletter...

• 3.12.2019

  Hi Noone! Kevin joins the StoryLab team

  StoryLab is delighted to announce the appointment of graphic designer Kevin Noone to the company in a full-time role.

• 24.9.2019

  Hoop Dreams: How Orreco conquered America

  It’s a story that began nine years ago after a young sports scientist attended an information day organised by Enterprise Ireland in Sligo’s...

• 1.8.2019

  StoryLab marks five years in business

  StoryLab marked a really special milestone in July — it’s hard to believe we have been busy like mad things for what seems like a very...

• 1.8.2019

  A slam-dunk of media coverage for Orreco

  It was a slam dunk media month for Orreco as the sports performance, data and bio analytics experts blitzed media outlets across the world with a...

• 1.8.2019

  Making business interviews count

  Sometimes it can be difficult for a CEO, a managing director or a site lead to communicate a range of messages to a mix of people across a broad...

• 12.6.2019

  StoryLab shortlisted in National PR awards

  We were delighted and super proud to find out that we have been shortlisted in the annual Awards for Excellence in PR for our work on a campaign...

• 8.5.2019

  NWRA’s EU funding creates positive stories

  Great stories need to be matched by great imagery for them to be seen and heard. Especially when it comes to sharing them on social media.

• 8.5.2019

  SIS Pitches makes major UK investment

  SIS Pitches provides some positive Brexit news - a welcome change from the usual doom and gloom in the media.

• 8.5.2019

  Media Spotlight Shines on WDC

  StoryLab worked closely with the Western Development Commission on the recent high-profile launch of its crucially important five-year strategy,...

• 26.3.2019

  Why a great picture matters

  The essence of graphic design is to visually communicate ideas with the aim of creating imagery which communicates a core value or message.

• 26.3.2019

  Sligo Park Hotel impresses with The Green Suite

  Creating a ‘wow factor’ was top priority for Sligo Park Hotel, one of Ireland’s leading 4-Star Hotels, this month as it planned to showcase...

• 26.3.2019

  Best of Irish on world stage during St Patrick’s Day festivities

  St Patrick’s Day is a great day to celebrate the Irish around the world so it was the perfect time for Midlands company Critical Healthcare to...

• 18.2.2019

  Why thought leadership is a winner for your business

  When it comes to promoting your product or services, thought leadership is a must-have tool in your PR plan.

• 18.2.2019

  Video content is a no-brainer

  The need to include videocontent in your storytelling arsenal is something of a no-brainer. It’s no longer a luxury. We are now competing for...

• 20.12.2018

  Telling Sligo’s Story

  Nothing beats a good story and telling one on film can be especially powerful when the right ingredients are put in the mix. StoryLab worked with...

• 10.10.2018

  Mighty media coverage grows from ACORNS!

  Mighty oaks from little acorns grow. But in the case of the successful rural entrepreneurship programme ACORNS, maybe that should read ‘media...

• 10.10.2018

  StoryLab wins Best Emerging Business Award

  You can toil away to your heart’s content, but everyone knows it’s nice to get a little recognition now and again. It helps to validate your...

• 5.10.2018

  How to use an apostrophe

  Ok, we know this isn’t the sexiest subject in the world and this blog is not going to get our SEO ratings soaring — how many of you found this...

• 13.9.2018

  8 essential tips for female entrepreneurs: What ACORNS taught me about running a business

  ACORNS – a fantastic developmental programme to support female entrepreneurs starting their own enterprises in rural areas – is currently...

• 6.7.2018

  Fernando Hierro: Cometh the hour, cometh the man

  The ability to manage a crisis situation is an essential PR skill and companies facing such a task could do worse than modelling their response on...

• 22.5.2018

  World Cup glory for SIS Pitches

  Irish-owned pitch specialists SIS Pitches grabbed a big slice of World Cup success – and plenty of global headlines – with the news that it has...

• 22.5.2018

  Martha Kearns completes ACORNS Plus programme

  StoryLab was extremely proud when one of its founders, Martha Kearns, was accepted onto the pilot of the highly-competitive ACORNS programme, a...

• 21.5.2018

  Stories from Ireland’s Hidden Heartlands

  StoryLab last month worked with Longford County Council to create a unique 16-page commemorative guide celebrating Longford’s rich cultural...

• 8.3.2018

  Celebrating the impact of inspirational women

  International Women's Day is held every year on March 8 to celebrate women's achievements throughout history and across nations. It is also known...

• 28.2.2018

  How to make your opinion and influence count

  Sometimes a brand or organisation has got to roll up its sleeves and get stuck in, to get its voice heard.

• 2.2.2018

  The art of communication

  “The art of communication is the language of leadership” – and boy is that true. Effective communication can make all the difference between...

• 19.12.2017

  Award-winning superbug busters ready for take-off in 2018

  2017 has been a hugely significant year for Dublin technology firm Kastus and its fight against superbugs and 2018 looks even brighter.

• 18.12.2017

  Martina Hamilton dazzles the media with Shore Collection

  With the season to sparkle in full swing, everyone’s looking for something new and shiny to wear. And award-winning goldsmith and jeweller...

• 20.10.2017

  Can you quit social media and be a better social media manager? Hell yeah.

  Your eyeballs are sore from Snapchat, Facebook, Twitter and Insta posts of avocado toast. Always on, you sometimes wish you could switch off...

• 13.10.2017

  How investing in professional PR images can land you the media coverage you deserve

  If you’ve got a great story, it can end up being used in a national newspaper or a best-selling magazine. But what’s a great story without a...

• 6.10.2017

  The Dos and Don’ts for preparing for your radio interview

  After months of hard work and getting a press release together you finally get a call for an interview on a prime-time slot. You have lots to say,...

• 6.9.2017

  The greatest ideas come when you least expect them

  “Now if you could just track down Daniel Timofte… that would be one hell of a story.”

• 18.8.2017

  Reporting on the funeral of Princess Diana

  It was when the two boys passed before me at the Cenotaph in London’s Whitehall that I finally felt the lump in my throat. I was a 25-year–old...

• 14.7.2017

  From newsroom to boardroom: StoryLab is 3!

  Four years ago, while associate editor of the Irish Independent, I read an article on about how a US airline had devised, quote, “an amazing”...

• 29.5.2017

  How to create the ultimate festival or event guide

  There was a time when a typical Irish festival would be lucky to have a single food truck selling chips through a hatch —that was usually the...