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• 23.11.2023

  I wish I wasn’t on the N17!

  StoryLab recently worked with Sligo Chamber of Commerce and Ireland West Airport Knock on their call to upgrade the N17 road between Collooney and...

• 23.10.2023

  €30,000 raised for HUGG by couple

  A Sligo couple who recently ran the Dublin Marathon have raised €30,000 for HUGG, a national suicide bereavement charity whose message is ‘Hope...

• 10.7.2023

  AI for good.. news stories

  The subject of Artificial Intelligence, its trustworthiness and concerns over whether or not the power of AI is being used for good is a hot topic...

• 7.7.2023

  Sligo Park Hotel continues winning streak!

  The Sligo Park Hotel has been on an impressive winning streak over the last few months; we are not surprised!

• 7.7.2023

  How to avoid a PR nightmare with media training

  RTE executives are finding out in the most painful manner imaginable what it’s like to suffer a reputational catastrophe.

• 7.7.2023

  Studyclix scores an A+ with media exam coverage

  Studyclix cemented its position as an authoritative thought leader with students, parents and media, thanks to a daily feed of expert exam...

• 7.7.2023

  Green announcement prompts smart PR transition

  With climate change affecting the way we live and work, Ireland’s Midlands have been hardest hit by the end of fossil fuel production and power...

• 12.4.2023

  Video didn’t kill the radio star, it’s continuing the story!

  Our clients are increasingly looking for video that can be as versatile as possible in assisting their storytelling across multiple platforms –...

• 23.3.2023

  Employers: stand out from the crowd

  The jobs market right across Ireland is hugely competitive at the moment – especially in the engineering sector – with companies competing...

• 23.3.2023

  Northwest by Northwest!

  All roads pointed Northwest - for a special event in Dublin - which saw agencies and key employers from Donegal, Sligo and Leitrim outline...

• 23.3.2023

  The People’s Flag 175 Years Later

  A flag is the most sacred thing a nation can possess. That’s what nationalist and patriot Thomas F. Meagher said after flying the Irish tricolour...

• 11.1.2023

  Storymaster, Media Training from StoryLab

  StoryLab has created a unique media training programme called StoryMaster, to give you and your executive team highly practical, hands-on media...

• 7.11.2022

  Trinity Students get into the swing of SwEng

  StoryLab was delighted to work with Trinity on such an innovative initiative.

• 3.11.2022

  Video: ‘Have you got a minute? Watch this!’

  We’ve been busy recently creating lots of video content for a range of clients.

• 1.11.2022

  Are press releases dead? We say they’re alive and kicking!

  We’ve lost count at StoryLab over how many times the demise of this key communications tool has been declared ended, certified, bagged and...

• 28.10.2022

  Seven years of working with ACORNS

  From small Acorns… comes great growth. StoryLab has just completed its seventh year of PR support for the hugely successful ACORNS business...

• 27.10.2022

  Innovative US healthcare company Signify Health making headlines in Ireland

  The past seven months have seen exciting developments for US health tech company Signify Health which has opened a technology centre in Galway.

  ...

• 18.7.2022

  Ireland’s Social Enterprises

  Read about our latest work with the Irish Local Development Network (ILDN) to help promote the work of Ireland's social enterprises.

• 18.7.2022

  Extend Your Reach With Sponsored Content

  Sometimes you need another tool to tell your story and make sure the right audiences are getting to see and hear your message or call to...

• 18.7.2022

  Top of the Class for Studyclix.ie

  StoryLab worked alongside Studyclix.ie to provide daily coverage of the state exams that took place in June of this year. Various state exam...

• 18.7.2022

  Good for you, Jack!

  Jack Ballantyne joins the StoryLab team.

  We welcome Jack Ballantyne to the StoryLab team. He joins the team as a Digital Executive Intern...

• 31.5.2022

  Loving the Written Word

  English was the subject of choice last month when StoryLab edited the Irish Independent’s annual ‘Written Word’ series of exam...

• 30.5.2022

  ATU boost for Ireland’s West and North West

  StoryLab was proud to support the Atlantic Technological University with content and PR activity for its recent launch – a news event that...

• 30.5.2022

  Storymaster: media training from StoryLab

  StoryLab is delighted to introduce Storymaster – our media training programme for busy business leaders and executives. Get in touch now to...

• 30.5.2022

  Robbie Brennan joins StoryLab

  StoryLab has strengthened its team with the appointment of Robbie Brennan, an experienced former Daily Telegraph and Daily Mail journalist and...

• 20.4.2022

  Learnovate’s futuristic project a hit with Sky News

  It's always a good time to celebrate the careers of Inspiring Women and StoryLab did just that when we helped our client Learnovate gain publicity...

• 26.11.2021

  Now that’s ENGENUITY!

  When a cluster of Midlands engineering firms realised they were all having trouble finding qualified welders, they came up with a novel solution:...

• 8.11.2021

  Want to work with us?

  Do you want to live your best PR life working with words, pictures, video, and social media to tell amazing stories... but also get out of the...

• 14.7.2021

  We’re 7!

  “Keep a thing seven years and it's bound to come in handy.” That’s what the proverb says and, from our perspective, we certainly hope it’s...

• 14.7.2021

  Sligo Park Hotel checks into busy summer helping people make up for lost time

  When reopening dates were announced for the hospitality industry, The Sligo Park Hotel turned to trusted Tourism PR experts at StoryLab to deliver...

• 14.7.2021

  Green-fingered summer content

  It may have been an online affair for the second year running but Bord Bia didn’t allow the pandemic to get in the way of its flagship festival,...

• 14.7.2021

  Beach days for westernjobs.ie

  It was out of the office and down to the beach for the launch by the Western Development Commission of its unique jobs portal, westernjobs.ie, in...

• 6.5.2021

  ‘Coming through it together’ on Deaf Awareness Week

  It’s Deaf Awareness Week in the UK and this year’s theme is ‘Coming through it together’. Erin Fox looks at the parallels between...

• 15.4.2021

  Pandemic pushes Podcasting to the front of the storytelling queue

  Many clients are rightly anxious to get going again – to get out into the world and have those longed for face-to-face meetings.

• 15.4.2021

  Flying the flag for classroom content

  StoryLab has been busy in March and April producing trusted educational content for one of Ireland’s largest publishers - Independent News &...

• 15.4.2021

  Great news for SL Controls lands widespread coverage

  It’s often said that ‘bad news sells’ and that the media are only interested in negative stories.

• 11.3.2021

  Closed captions: not just an accessibility feature, but a saving grace for zoom fatigue!

  Erin Fox looks at some of the latest news in hearing health and how new milestones can help improve listening fatigue.

• 26.2.2021

  Attack of the clones: How to avoid falling victim to cloned Facebook accounts

  A new wave of Facebook clones is targeting business pages which have recently launched competitions. Here are a few simple steps to help you stay...

• 18.2.2021

  New investments and new stories for Orreco

  Galway-headquartered Orreco continues to blaze a trail with bio analytics for elite sports stars and performance products for female athletes –...

• 18.2.2021

  Take off for AAG’s big news

  Shannon-based Atlantic Aviation Group (AAG) had a busy start to 2021 with a blitz of global publicity around a series of exciting company...

• 18.2.2021

  StoryLab represents Sligo in National Awards

  We were delighted to have been a finalist and super proud to represent Sligo in the National Enterprise Awards.

• 18.2.2021

  Covid-19 increased the desire to return home for good

  The pull home for many people has grown stronger since the start of the Covid-19 pandemic. When we are being told that we cannot go somewhere, it...

• 21.12.2020

  Merry Christmas from StoryLab

  We’d like to thank you all for your support in this most extraordinary of years.

• 16.11.2020

  StoryLab.ie – the new version!

  We’ve made a few changes to our website – alright, we’ve made more than a few but we thought it was time to bring people up to date with our...

• 16.11.2020

  How real stories connect with media

  Setting up a business during the Covid-19 pandemic takes some dedication and determination but it is being done every day by entrepreneurs all over...

• 16.11.2020

  Representing Sligo in the National Enterprise Awards

  StoryLab is thrilled to be representing Sligo in the National Enterprise Awards 2020. The national judging process took place last Thursday,...

• 16.11.2020

  Making your virtual conference stand out

  Zoom fatigue has become a real thing during the Covid-19 pandemic. And as everything in the country has gone online, holding a virtual conference...

• 16.11.2020

  From six years solo to joining StoryLab

  From six years running his own graphic design business to joining StoryLab as senior graphic designer, Kevin Noone chats about what makes strong...

• 8.9.2020

  Video: make it for a reason

  Videos can help us tell bloody good stories – they bring people and their achievements to life, inspire imaginations and help to explain...

• 29.6.2020

  Let’s talk about your story: How to make a successful podcast

  There is nothing like a good chat to bring people together – and Irish people sure like a good chat. The country loves its radio. And that’s...

• 29.6.2020

  Super computer grabs international attention

  It is not often that a billionaire tech entrepreneur such as Michael Dell comments on a tech story that you wrote for one of your clients. But when...

• 29.6.2020

  Brand new business

  You can’t stand still in business – even during a pandemic. In fact, a downturn can be the perfect time to work on your branding, website...

• 29.6.2020

  Communicating in a crisis – five ways to change your focus

  When the implications of the Covid-19 pandemic started to become clear, a lot of companies went into lockdown themselves – especially in the area...

• 29.6.2020

  Media blitz for NWRA’s regional growth strategy

  The future of rural Ireland and what might happen under a new government in terms of regional development has been a hot topic lately – and it is...

• 19.6.2020

  Can you write the news in three lines?

  Inspired by the work of French art critic and literary stylist (and perhaps the first person to ever tweet), Félix Fénéon, StoryLab's Erin Fox...

• 7.5.2020

  How deaf awareness tips can improve our communication during social distancing

  To mark Deaf Awareness Week, Erin Fox looks at some deaf awareness tips and how these can help all of us improve our communication during social...

• 28.4.2020

  Learnovate’s innovation fights impact of Covid-19

  The Learnovate Centre – one of Europe’s leading research centres in learning technologies – has been front and centre helping industry and...

• 28.4.2020

  Working from home? Here’s how we’re getting on…

  It’s been almost six weeks now since the majority of Irish workers first had to base themselves at home because of the Covid-19 crisis. The move...

• 28.4.2020

  Stressed students tell Studyclix of their exam fears

  Online exams specialist Studyclix has been busy dispensing expert media opinion and commentary since the Covid-19 lockdown shut all of Ireland’s...

• 28.4.2020

  Raising pride in our flag

  Last month, the Irish Independent published its special classroom based supplement – the People’s Flag – in association with the Thomas F....

• 22.4.2020

  Show them that #SligoSupports

  2020 is turning into something beyond every business’s wildest imaginations – and, let’s face it, nightmares.

• 16.4.2020

  Students sharply divided over Leaving Cert exam plan

  Leaving Certificate students are heavily divided over the decision to hold this year’s State Exams in July or August, with more than 50% of...

• 16.3.2020

  Keep it lit – 5 PR Tips for the COVID-19 crisis

  Taoiseach Leo Varadkar has urged people to ignore rumours and fake news about COVID-19 on social media. These messages are scaring and confusing...

• 17.2.2020

  A media blitz for vital NWRA report

  An appetite for general election talking points proved a surefire media winner for the Northern & Western Regional Assembly (NWRA) as it launched...

• 17.2.2020

  “And the award goes to…” Get your business on the winning podium

  StoryLab helps businesses to research and enter relevant industry awards events – the ones that actually mean something.

• 17.2.2020

  A Rovers story with soul

  What is it about a local football club that stirs the soul? Why do communities continue to treasure hometown teams like Sligo Rovers?

• 17.2.2020

  Can we have your written word?

  Every day, StoryLab helps companies to use better English. But last month we turned out attention to the nation's teenagers.

• 17.2.2020

  Here’s 5 reasons to have a company newsletter

  Really connecting with with your team through engaging internal communications — such as a modern, interesting and cleverly-designed newsletter...

• 20.12.2019

  Our 2020 vision? To help you tell even better stories

  Wooah, where did 2019 go? Well, if we had the benefit of 2020 hindsight, we’d be able to tell you!

• 10.12.2019

  Hot media coverage for Climate Finance Week

  The story of climate change took centre stage in November as StoryLab worked with Sustainable Nation Ireland to successfully drive awareness of...

• 10.12.2019

  How to make your conference stand out from the crowd

  Many organisations hold annual conferences every year and wonder why they get no media coverage of the event.

• 10.12.2019

  Leading the way in social enterprise

  When Sligo LEADER and the Irish Local Development Network (ILDN) wanted to get the message out about the many positive impacts that social...

• 3.12.2019

  Hi Noone! Kevin joins the StoryLab team

  StoryLab is delighted to announce the appointment of graphic designer Kevin Noone to the company in a full-time role.

• 19.11.2019

  Hard to Handle in Paris

  Bloody crutches! Match credentials flapping around my neck, laptop bag over my shoulder, I hauled myself into the press box at the Stade de France...

• 24.9.2019

  Telling the stories of female entrepreneurs around the country

  Setting up your own business from scratch can be a stressful, full-on, complicated experience. We should know!

• 24.9.2019

  People not robots still make the best stories

  We all know that Artificial Intelligence (AI) is really having a moment. It’s a sexy topic that attracts business – and general — media...

• 24.9.2019

  Why you should upskill for your professional development

  When starting a new job, you can learn the ropes from your manager, but it will come to a point when you will need to work independently and learn...

• 24.9.2019

  Hoop Dreams: How Orreco conquered America

  It’s a story that began nine years ago after a young sports scientist attended an information day organised by Enterprise Ireland in Sligo’s...

• 1.8.2019

  StoryLab marks five years in business

  StoryLab marked a really special milestone in July — it’s hard to believe we have been busy like mad things for what seems like a very...

• 1.8.2019

  A slam-dunk of media coverage for Orreco

  It was a slam dunk media month for Orreco as the sports performance, data and bio analytics experts blitzed media outlets across the world with a...

• 1.8.2019

  Making business interviews count

  Sometimes it can be difficult for a CEO, a managing director or a site lead to communicate a range of messages to a mix of people across a broad...

• 1.8.2019

  Shining a spotlight on local filmmakers

  It is always exciting to follow a project from start to finish so we were delighted to be asked to help spread the word about the first recipients...

• 12.6.2019

  StoryLab shortlisted in National PR awards

  We were delighted and super proud to find out that we have been shortlisted in the annual Awards for Excellence in PR for our work on a campaign...

• 12.6.2019

  Multi-platform storytelling key to success of PR campaign

  Surveys always make interesting reading. But amid the noise, sometimes the message can get lost, especially when the media is bombarded with survey...

• 12.6.2019

  Exam insights from Studyclix.ie earn top media marks

  June isn't June without the annual State exams and this year StoryLab helped Studyclix.ie to cement its place as the media's leading 'go to' source...

• 12.6.2019

  Bringing the media A-game to climate change coverage

  “A game changer for Ireland” - that’s how the Irish Independent described Sustainable Finance Day 2019 on May 16 - when some of the world’s...

• 12.6.2019

  Career Zoo highlights tech and pharma jobs hotspot in Midlands

  The media loves hearing stories about positive jobs announcements around the country. So, when Career Zoo announced its annual national spring...

• 24.5.2019

  Working with deafness in Ireland: how I manage challenges in the workplace

  A new RTÉ documentary called ‘London Calling’ follows several young deaf Irish people who had to move to the UK in order to find work. As a...

• 8.5.2019

  There are no strangers here, only videos you haven’t seen yet

  "There are no strangers here, only friends you haven't met yet” — did the poet WB Yeats really say that?

• 8.5.2019

  Benefits of EU funding create positive stories

  Great stories need to be matched by great imagery for them to be seen and heard. Especially when it comes to sharing them on social media.

• 8.5.2019

  New chapter for Harvey’s Point as family step back

  Huge media interest in sale of Donegal hotel.

• 8.5.2019

  SIS Pitches makes major UK investment despite Brexit uncertainty

  Having some positive Brexit news to report is a welcome change from the usual doom and gloom in the media.

• 8.5.2019

  Media Spotlight Shines on WDC

  StoryLab worked closely with the Western Development Commission on the recent high-profile launch of its crucially important five-year strategy,...

• 17.4.2019

  Striking for change under the media spotlight

  When it comes to achieving change, the power of a story can inspire action to make things happen. Transition year student, Aoife Devlin shares her...

• 26.3.2019

  Why a great picture matters

  The essence of graphic design is to visually communicate ideas with the aim of creating imagery which communicates a core value or message.

• 26.3.2019

  Sligo Park Hotel impresses with The Green Suite

  Creating a ‘wow factor’ was top priority for one of Ireland’s leading 4-Star Hotels this month as it planned to showcase the fruits of a...

• 26.3.2019

  Best of Irish on world stage during St Patrick’s Day festivities

  St Patrick’s Day is a great day to celebrate the Irish around the world so it was the perfect time for Midlands company Critical Healthcare to...

• 26.3.2019

  Sharing pride and respect in the Irish Flag

  Inclusivity and pride in the Irish flag was the theme of a special newspaper supplement created by StoryLab and published in the Irish Independent...

• 26.3.2019

  Beckman Coulter highlights female mentoring programme on IWD2019

  International Women’s Day on March 8 offered companies an unmissable opportunity to talk about and celebrate gender diversity in the workplace....

• 8.3.2019

  Balance for Better: Six brilliant business women who inspire StoryLab

  It’s International Women’s Day and no better time to acknowledge some of the fabulous and inspiring women that we at StoryLab have had the...