+353 (0) 1 685 3029  /  +353 (0) 71 930 0942

POSTED 7.7.2023

How to avoid a PR nightmare with media training

RTE executives are finding out in the most painful manner imaginable what it’s like to suffer a reputational catastrophe.

The payments controversy has seen a deeply muddled response from the broadcaster, consolidating the unsettling and messy picture of confusion and chaos at the very top.

It may be a communications-based organisation, but RTE has, to use some Eurovision parlance, scored ‘null’ points in managing its story in a clear and transparent manner.

StoryLab provides media training in an accessible and flexible half-day workshop. Our training called StoryMaster is designed to help you avoid all pitfalls, and to help you get your messages across to Press and Media in a concise fashion. 

Our workshop will have your team media ready to tackle and manage news – good or bad – as we take you through the dos, don’ts – and absolute musts – of dealing with the modern Press and Media.

We also provide training and camera-ready tips for internal on-screen presentations and in-house video meetings.

Big or small, businesses can find media interaction tough when they lack the right skills. They can feel unfairly represented and, sometimes, caught out. 

At StoryLab, our journalists have spent more than 30 years working both in the Press and Media, so we know exactly how to answer questions of all kinds.

As we have seen, news can impact an organisation at any moment….and it’s either good…or very bad.

Are you or your team ready to handle either eventuality? 

Do you need an Irish PR agency to help you reach your media training goals?

Our award-winning agency can help you with media training and that can help protect your brand and reputation Give us a call on 01 685 3029 or 071 930 0942, send us an email on info@storylab.ie