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POSTED 23.3.2023

Employers: stand out from the crowd

The jobs market right across Ireland is hugely competitive at the moment – especially in the engineering sector – with companies competing against each other to recruit and retain much sought-after staff.

Companies realise that they need to stand out from the crowd to attract the right kind of employees. They need to raise their profile in the media to let potential team members know they are hiring and to show them the type of work they will be doing.

The first thing a lot of career-changing people do when they are looking at applying for a job is to google the company. If you have never been featured in the media, all you have to show for yourself is your website and your social media – so you better be sure that both your website and your social media are really in top form.

However, if you have been positively featured in the media, when people are searching your name they will find independent verification of your business, showcasing great stories showing your business in a positive way.

It gives them a richer understanding of your business and what you do and what you can offer them as future employees. Otherwise, your company is just a name on a long list of others on job-hunting websites.

Take, for example, a recent announcement by SL Controls. The specialist software integration firm is to create another 100 new highly-skilled jobs across the country by mid-2025.

The company chose to use PR – to complement its traditional recruitment activities – to get the news out to a wider audience that it would have some exciting roles coming up as part of its global expansion across Europe and the U.S.

Although the company has offices in Sligo, Dublin, Limerick, and Galway (as well as Florida) these engineering jobs will be ‘location independent’ so it needed to get the word out nationally. Through PR, it also showcased the fact that SL Controls is doing exciting work at a top-level with global brands and is a progressive and growing company.

The PR campaign was hugely successful with more than 40 pieces of coverage, with the estimated number of views of those pieces of coverage at 1.61 million.

Some of the quality, national coverage it achieved included: RTE, The Irish Times, Sunday Business Post, Irish Examiner, Business Plus, Silicon Republic, Irish Tech News, Tech Central, and Newstalk. It also reached a wide audience through local media – especially in the regions where it has physical offices – as well as industry-specific media.

So, now when potential employees google SL Controls, you can be sure the company’s message will hit home.

If you are competing to recruit and retain employees, get in touch to see how StoryLab can help you raise your profile in the media.