One factor is that today’s job market is candidate-driven, with talent shortages in many fields. Second, employer branding plays a crucial role. Companies without a strong reputation for culture, opportunities or flexibility find it challenging to stand out. Candidates increasingly prioritise workplaces that support diversity, mental well-being, and remote or hybrid work models. Firms lacking these features often lose out to those that visibly prioritise them.

That’s why good PR plays such a vital role in helping to build brand awareness and credibility and is such a powerful tool in spreading the word about exciting new roles or a business expansion. Here are 5 reasons to build a PR strategy around the growth of your business.

1. Name recognition: Simply put, PR helps businesses become more visible through media coverage, articles, and interviews, which builds recognition among target audiences. When a business is featured in reputable publications or recognised for its achievements, it gains credibility, making people more aware of its presence in the market.
2. Recruitment and retention: Positive media exposure has a very tangible impact on the war for talent, helping with recruitment by making a company more appealing to potential employees. When a business is recognised for its culture, values, and achievements, it appeals to high-quality candidates. PR efforts that highlight a company’s positive workplace culture, employee success stories, and corporate social responsibility (CSR) initiatives can also cement a sense of pride among employees and improve retention.
3. Thought Leadership: Positioning the Business as an industry leader allows businesses to share expertise, industry insights, and future predictions, positioning them as thought leaders. By offering valuable commentary and advice, a company can build a reputation as a knowledgeable authority, which benefits credibility, attracts customers, and draws attention from potential employees who want to work for industry-leading organisations.
4. Attracting Investors and Partners: Strategic PR can make a company more appealing to investors and business partners by highlighting its strengths, achievements, and market potential. Positive media coverage signals stability and growth potential, which can be essential for attracting financial support.
5. Community: PR strategies that focus on community involvement, such as sponsoring events or the significant economic contribution to the local economy of an Irish town, demonstrates commitment to broader goals beyond profits. This builds goodwill and may lead to valuable connections that benefit the business in the long term.

We recently helped Freudenberg Medical with PR support to announce 250 new jobs in Co Leitrim. The story landed in more than 25 outlets across national and regional online, print and broadcast media including RTE News, the Irish Times, the Leitrim Observer and Shannonside FM. If you want to tell a good growth story or excite people about your new plans, StoryLab can help. Give us a call on 01 685 3029