POSTED 29.6.2020
Media blitz for NWRA’s regional growth strategy
The future of rural Ireland and what might happen under a new government in terms of regional development has been a hot topic lately – and it is one that will affect the lives of a huge section of Ireland’s population.
StoryLab has recently worked with a range of clients to ensure that their stories and voices are successfully seen and heard amid all the media noise surrounding government formation.
The Northern & Western Regional Assembly (NWRA) last month launched its Regional Economic and Spatial Strategy and a media plan, to support its launch, was put in place to maximise coverage for this important document.
The strategy will be implemented by local authorities in Ireland’s West, North West, and Border regions between now and 2040. New infrastructure and investment as well as a new Metropolitan plan for Galway will cater for projected population increases.
News of the strategy resulted in a blitz of over 50 pieces of media coverage including broadcast interviews and newspaper coverage for the NWRA across national platforms such as RTÉ, The Irish Times, and the Irish Examiner.
The story was also covered in-depth by regional outlets such as Galway Bay FM, The Connacht Telegraph, Mayo News, Sligo Weekender, Leitrim Observer, Highland Radio, Donegal Daily and many more.
Separately, the appointment of Conor McCarthy of Jennings O’Donovan as president of the Dublin-based National Association of Chartered Engineers of Ireland (ACEI) made headlines with Conor’s call for spending on regional development to be ramped up, and not reduced.
Conor’s message and news of his appointment to the ACEI was the subject of prominent pieces in the Irish Independent and Irish Examiner and it was also reported by specialised outlets such as Irish Building Magazine, Irish Construction Magazine and Building Ireland.